Social Media Marketing: 5 Tips for Success in 2023
Successful social media marketing involves fundamentals that form the basis for crafting effective marketing campaigns. Looking ahead at the coming year, for social media marketing endeavors that deliver results, keep these five tips in mind:
1) Consider Hybrid Campaigns
The coronavirus pandemic forced people to stay indoors and rely on online services for everything from buying groceries to students attending school. For some, this newfound way of life would become the preferred way of doing things moving forward. For others, once the restrictions on social interactions were lifted, they were glad to return to the brick and mortar stores and physically purchase items on their own. While digital marketing enables unlimited reach, it’s important to also pay attention to in-store shoppers and service buyers. This could mean coming up with a hybrid marketing plan that would reach and appeal to both digital and in-store consumers.
2) Intentional Marketing
Generally speaking, products and services are often purchased by consumers because of a commercial or message they heard before trying them. These messages are deliberately crafted to ignite excitement or curiosity in potential customers, in the hopes of prompting a purchase.
In construing this message, it’s important to remember that different consumers might use the same product for different reasons. Some may choose it for its quality, others out of habit and still others might choose it for prestige or appearance. The information that is shared should speak to every consumer and the various reasons for choosing one product over the other.
3) Inclusion of Influencers
Traditionally, celebrities were people who were seen in movies, stadiums. Theaters, runways and other public showcase forums. In the digital age, social media has given rise to a whole new crop of celebrities in the form of influencers. Their endorsements can help brands sell millions or create wide awareness.
When possible, it could be beneficial to include an influencer as a part of one or some of your marketing campaigns. The key in selecting the correct influencer is not solely based on width of reach in the form of followers, but how they are perceived. For instance, a model who has been seen modeling leather and fur clothing items would not be the right ambassador for an animal rights organization. Thanks to the same social media, the public knows a lot about celebrities. Authenticity is a big factor to consider.
4) Making Use of Artificial Intelligence (AI)
Artificial Intelligence is being used today by at least 28% of marketers. This is according to a report published by Blueshift and TechValidate after carrying out a study involving 198 companies on how business to consumer marketers are using AI for more effective marketing campaigns.
This percentage is expected to rise in the coming years as more digital marketers use AI to harness the right data for getting algorithms right as related to audience targeting, audience expansion and product recommendations. Facebook is one of the platforms that has perfected audience targeting.
5) Getting Content Right
It’s necessary to come up with fresh and new ideas that attract and retain the interest and attention of targeted consumers. This could be giving someone a chance to interact with a celebrity or influencer that they might not have otherwise had, based on an achievement in academics, sports, arts or other fields that might be rewarded with such an opportunity. Seeing what participants are submitting for a chance to win can make for interesting content, as would be the end point of a winner being selected and connected with the celebrity or influencer. Conversational marketing where the audience is required to respond can also be effective.
Digital marketing is vast. It includes website creation and maintenance, social media management, search engine optimization (SEO), email marketing and graphic design among several other components, and can be a challenge and distraction from core business to keep up with.
This is where IMPACT Digital Marketing can help. Over the past eight years, over 100 clients have been helped to establish their brand in the ever-growing digital marketplace. One of the top five in the Expertise Best Digital Marketing Agencies in Detroit for three years in a row, IMPACT Digital Marketing is the premier choice to help your business get noticed, reach customers, make an impression, get more sales, and become a bigger brand. Get started on a customized marketing plan to get you in the front and center of your targeted audience.