Successful social media marketing involves fundamentals that form the basis for crafting effective marketing campaigns. Looking ahead at the coming year, for social media marketing endeavors that deliver results, keep these five tips in mind:

1) Consider Hybrid Campaigns

The coronavirus pandemic forced people to stay indoors and rely on online services for everything from buying groceries to students attending school. For some, this newfound way of life would become the preferred way of doing things moving forward. For others, once the restrictions on social interactions were lifted, they were glad to return to the brick and mortar stores and physically purchase items on their own. While digital marketing enables unlimited reach, it’s important to also pay attention to in-store shoppers and service buyers. This could mean coming up with a hybrid marketing plan that would reach and appeal to both digital and in-store consumers.

2) Intentional Marketing

Generally speaking, products and services are often purchased by consumers because of a commercial or message they heard before trying them. These messages are deliberately crafted to ignite excitement or curiosity in potential customers, in the hopes of prompting a purchase. 

In construing this message, it’s important to remember that different consumers might use the same product for different reasons. Some may choose it for its quality, others out of habit and still others might choose it for prestige or appearance. The information that is shared should speak to every consumer and the various reasons for choosing one product over the other.

3) Inclusion of Influencers

Traditionally, celebrities were people who were seen in movies, stadiums. Theaters, runways and other public showcase forums. In the digital age, social media has given rise to a whole new crop of celebrities in the form of influencers. Their endorsements can help brands sell millions or create wide awareness. 

When possible, it could be beneficial to include an influencer as a part of one or some of your marketing campaigns. The key in selecting the correct influencer is not solely based on width of reach in the form of followers, but how they are perceived. For instance, a model who has been seen modeling leather and fur clothing items would not be the right ambassador for an animal rights organization. Thanks to the same social media, the public knows a lot about celebrities. Authenticity is a big factor to consider.