How to Find the Skilled Videographer for You
Are you looking to hire a videographer for your next project? Have you done research only to find yourself left with hundreds of options difficult to differentiate? Which qualities do you look for when hiring someone that will represent your brand or organization professionally and creatively?
The answer is not cut and dry. With so many videographers and various levels of experience and skill, what makes one videographer outshine the rest?
Experience
What types of projects have been completed previously? Experience is a very important factor when looking to hire anyone, especially a videographer. The more experience someone has, the better they will be at their job, and the easier it will be for you to communicate your needs and desires successfully.
Inclusions
It’s always best to get a clear understanding of what you will receive before agreeing to anything contractual. Clarify specifics as to what is provided, or if you need to prepare for any additional services not included with your agreement.
Equipment
There’s nothing worse than hiring someone to do a large project, and they show up with the wrong tools for the job. If you are looking for someone to film something important, make sure their setup is well-suited for your needs. Although bigger isn’t always better, appropriate equipment is essential for jobs like videography.
Expectations
How long is the editing process? What type of edits and/or changes can be made in post production? While the videographer might have a list of questions they ask before shooting your project, it’s good to get a clear understanding of how everything will play out beforehand.
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Impact Digital Marketing can help with your videography needs. Contact us today to get started on your next video project with ease.
Why Top Marketers Choose Video Production to Elevate Brands
Video production has increased in popularity among marketers, advertisers and sales teams year after year, not just in Los Angeles or New York. Video streaming has grown increasingly popular throughout the pandemic when consumer audiences were more captive and on the lookout for fresh entertainment. This upward trend will continue to grow into 2022, especially as more millennials search for engrossing entertainment.
In the past, video production was mostly used for commercials and movie trailers. But today, marketers are using video to create engaging content that helps them connect with audiences. Video is a great way to humanize your brand and show your customers what you’re all about.
Businesses today have increased desire to create more videos than they had the year before, with 70% acting upon it. For example, the effectiveness of professionally produced films has resulted in over 87% of enterprises utilizing video content as a marketing tool. In fact, 91% of brand marketers consider video as a worthwhile aspect of their marketing campaign strategy.
Benefits of Videos for Brand Marketing
- Spotlight
For starters, video helps marketers stand out from the crowd. This has been steadily rising over recent years and will continue as consumer behavior shifts with mobile devices featuring higher resolution screens.
- Noticeability
Not only does video production increase noticeability, it also helps them connect with their audience in a more personal way than text-based content ever could. Consumers are eight times more likely to engage with an email that includes video instead of one without visual media components, because we naturally connect with storytelling.
- Access
With our ever-increasing consumption of content via various devices, it is important that information be easy to access. Videos can be viewed across a multitude of platforms.
- Data
Tracking consumer metrics is easy with videos as part of an online marketing strategy. Video marketers can track integral information like how long the video is watched for, from where it was watched, by whom, and other relevant metrics. This information can be used to determine which marketing strategies are more successful, and to adjust future efforts accordingly.
In a time when so many people are gravitating towards online video content, it’s important for brands to use videos in their marketing strategy. Not only will it help them stand out from the competition, but this will also help them connect with their audience in a more personal way, which is what consumers want in 2022.
To get started on your video plan, connect with us today at Impact Digital Marketing.
Here’s How Video Production Can Help Boost Traffic
Video production is one of the most important aspects of a business. By creating high-quality videos, you can increase traffic and promote a friendly environment with your clients. In this blog post, we will discuss the importance of video production and how it can benefit your business. We will also provide tips on how to produce effective videos that will engage your audience and help you achieve your marketing goals!
Video production is an important aspect of marketing for any business. By creating high-quality videos, businesses can communicate their message to potential customers with the creation of an engaging experience that encourages learning more about what they have to offer. In addition, video production can help businesses stand out from their competitors by offering something unique.
Video production is a great way to improve traffic in your business. By creating engaging, high-quality videos, you can attract more visitors to your website and increase brand awareness. In addition, video production can help promote a friendly environment and better relationships with your clients. By creating videos that are interesting and informative, you can help build trust and credibility with your target audience.
Tips for Producing Effective Videos:
- Start by creating a storyboard or outline for your video. This will help you plan out the structure of your video to make sure it is engaging.
- Once you’ve created a storyboard, start filming! Be sure to use high-quality equipment. If possible, hire professional videographers who can set up lighting and other aspects of production so that your footage looks great on-screen.
- Edit the video in post-production software like Adobe Premiere Pro or Final Cut X before exporting to a format that works for sharing online (e.g., YouTube). You can also upload it directly from there if you want! Remember: It’s important not only what content we put into our videos, but also how we present it. Be sure to use professional graphics, titles and effects to polish your video.
By following these tips, you can produce high-quality videos that will help promote your business and help you achieve new goals. For more information on video production and how it can benefit your business, reach out to Impact Digital Marketing today.
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Here’s How Video Increases Business Awareness
To increase clientele and sales, you need to first increase brand awareness. Videos can do extremely well in helping to improve brand visibility if you use them the right way.
Videos provide an excellent advantage to communicate value quickly. If you want to get the full advantage of this tool, then it is very important to work with a professional who offers videography services that can make your videos stand out in a sea of them.
Here is a list of ways to boost brand awareness through videography services.
Products In Action
A great way to make your brand stand out is to use videos that help people visualize how your products can improve their quality of life.
Showing your product in action can be a nice visual companion to a product description or landing page. It will also make your video valuable and interesting for users to enjoy. By getting a visual idea of how the product works and what to expect, people will have more confidence in your brand, ultimately leading to more ease of purchase.
Engaging Content
When creating a video, you definitely want it to reach as many people as possible. In order to grab viewers’ attention, it is so important to make sure the content in your video is unique, original and engaging.
Professional videographers are great at storytelling and helping brands connect better with clients through videos. If you are not able to decide what type of videos work best and what you should be focusing on, the professionals can provide great ideas. If you already have one in mind, they can help you create it with better video quality and also provide new ideas to further enhance its performance.
Concise Message
The length of the video is an important factor to consider. The attention span of customers is very low. Most viewers will drop off after a minute.
So, to make sure viewers complete your video content, the branding message must be clear and concise. Professional videographers can help create a video that presents a simple, but effective idea in just a few seconds, resulting in a successful campaign.
Supreme Quality
It is very important to ensure video content created for your brand is high-quality. The professional can create a high-quality video with the right tools, best lighting and by shooting at the right camera angle. In addition, these professionals also have excellent editing skills, so they can edit the clips to make them flawless, ensuring you have outstanding video content for your brand.
Videos have immense power, and you can use them to promote your product or service effectively. If you need videography services, IMPACT Digital Marketing can transform your vision into reality. Contact us to learn more about our service.
Take 5: Tips to Find Best Video Production Service
Currently, video is the fastest-growing advertising medium for business. More companies are beginning to realize the effectiveness of video in marketing their products and services. When produced properly with skill and knowledge, this trend can significantly benefit a business. So, when planning to add video as part of your marketing strategy, hiring a professional video production service is a smart option.
You might be unsure about what to look for in a promising service provider. Keep the following top five tips in mind when hiring a video production service to ensure you get the best outcome.
1. Communication Is Key
Are they easy to work with? Do they go beyond the basics? Does their work match what you are looking for? These are prime questions to ask when choosing your new video production service. Other important factors to consider are the various techniques used, the strength of people cast in the video, and the different services offered. It is crucial to first establish clear expectations before you start your search. Make a checklist of what you want, and go through it to choose the right match for your video production needs.
2. Locate Likeminded Providers
It’s important to take time to learn about the level and field of expertise of each production house you have on your list. For instance, if you are planning to make animated videos, make sure to seek referrals from people with good 2D experience with proof of their stated work. Research clients they have worked for and the work they have produced. You can look into learning more about who is working behind the camera. All this information can help indicate which production house is the best fit for you.
3. Look Beyond Demo Reels
Video production companies often show demo reels to highlight the type of services they provide and the videos they produce. However, it’s best to look out for more examples, not just the demo reel. You can look at their portfolio to see the latest works they have completed. This should give you a better idea of what you should expect to get when you hire them.
4. Balance Goals and Budget
Higher quality means higher budget. Quality video can extend your outreach, and with more outreach, you get more expansion and converted sales. There are several factors to consider when setting your budgets, such as location, video length, video quality, and the number of actors. Your budget increases when you increase any or all of these elements. So, always be aware of goals for your project and budget to make sure you balance them.
5. Plan For Long-Term
If you have to create multiple videos, then save yourself the time, energy, and a few headaches by hiring the same team throughout the long-term extent of your production plans. This way, your videos stay consistent and uniform with fluid style and feel. They will also look good together on your website and social media channel. In the long run, the video production house can also serve as an extension of your team.
When choosing a video production service, keep these tips in mind. Remember, as long as you have a clear vision for your video needs, a good production house can bring it to life. IMPACT Digital Marketing is a professional video production company experienced in working with a wide range of businesses. If you want expert advice and support for your video projects, get in touch with our team today.
Tip-Top Design Elements for Your Brand’s Website
Web design is a key part of providing a positive and satisfactory online experience. Websites are ever-changing, and modern web design has so much to offer your brand development, awareness, and growth.
While some factors, such as the need for relevant, engaging, and timely content, remain important elements in website design, there are other useful aspects a web designer can integrate into your website to boost its performance.
Below are the top elements that every great website should contain with designer recommendations for enhancing website user interface, design, and functionality.
Clean and Bold Typography
For a website design to be distinctive, it must feature clean, clear, and bold typography. Good typography helps balance the structure of your website design between the visual imagery and the editorial copy.
Understanding the different typographic elements and skillfully applying them to your web design will enhance user accessibility and readability to further ensure an excellent user experience for your site visitors to keep coming back for more.
Simple Navigation
The success of your website performance and online presence significantly depends on creating a good user experience. One way to do that is to create a careful user interface design to ensure your visitors don’t get lost while going through your website.
Creating a straightforward web structure with a simple, prominent navigation bar will help to keep your customers coming back to your website for more offerings.
Cross-Platform Compatibility
All websites are not built to be automatically compatible with all devices and web browsers. Your customers will be accessing your site from a variety of devices, such as smartphones, tablets, laptops, and PC, and browsers like Google, Chrome, Safari or DuckDuckGo. Make sure each design element coded into your website can be displayed to function properly on every device and web browser used to view your site.
Accelerated Optimization
In the age of gratification, your website is expected to load and run immediately. If it does not meet the speed requirement of your audience, it will likely be abandoned. Thus, it is critical to optimize all website elements for speed in order to reduce the time between click and content. This means you also need to optimize all images and videos to balance quality with file size for optimal speed.
Navigation Menu
You will find most websites share a menu of features and listed options. While this may provide navigation for users to choose the option they want, it can take up a large part of screen space, especially if the list has many options. This can limit proper accessibility for users with smaller screen devices.
The menu can quickly solve this issue. The menu or icon is the button that opens up into a broader side menu, drop-down, or navigation drawer. This helps save screen space and keep the interface clean while still providing navigational ease for visitors.
White Space
White space is a popular element of minimalist design considered a critical feature of effective website frameworks. Balancing white space and content such as text, videos and redirect links can help your website look clean, organized, and easy to navigate.
While there are many important components to a good website design, integrating these six key elements into your website can make a big difference. If you are looking for an experienced web designer in Michigan to help you, IMPACT Digital Marketing offers elite web design best practices and techniques. Contact us today to get started on sprucing up your company’s web design strategy.
Here’s How Video Production Helps Your Brand
Video marketing is an increasingly important part of every effective marketing strategy. More businesses are turning to video content marketing, as it has proven to provide promising results and ROI. It is no secret that creating a video that benefits your brand takes time, patience, and effort. If you aim to establish original video content that entertains your audiences and keeps them engaged, using a video production service might be the best decision you can make for your company’s growth and success.
Video production services include creating video content from pre-production to post. This may include a production crew, writers, editing teams, actors and others to be managed throughout the process.
Video production companies play a vital role in promoting brands to a large audience. Here are the key benefits of video production services to promote your business.
Engagement
Video production professionals are purpose-driven storytellers that help businesses connect with their audience. If you are not sure what type of video will work best for your business, professional video production services will definitely benefit your business. They can help you create a video story that will impact your target audience and encourage them to engage with your brand.
Originality
If you feel like your business is struggling to grow as you intend or desire, even after great marketing efforts, then it’s beneficial to pursue video production services. Because video production professionals work with a variety of clients, they are equipped with more knowledge, expertise, and ideas. This helps them provide you with a creative vision to help you reach the target audience effectively.
Exposure
Some businesses may hesitate to pursue video production services for various reasons of concern. Professional video companies go beyond the tasks at hand to accomplish the goal of impeccable production with great dedication and purpose.
The experienced team can help you hone creative ideas based on the most effective methods aligned with your marketing strategy. This way, you can create a video that is high-quality, entertaining, and useful for your intended audience. Creating such a video will help your brand stand out from the competition and promote your message.
Video is most effective when you know how to use it wisely. It can be a powerful addition to your marketing strategies set to promote your brand. If you have decided to pursue video production services to grow your business, contact Impact Digital Marketing. Our team of professionals come experienced in producing great videos, using the best equipment and software available. Our team will also work with you throughout the process to ensure you are happy with the result. Contact us today to get started with video production services.
Promote Your Local Business Beyond Social Media
Without a doubt, most marketing plans direct great emphasis on using digital platforms like social media to promote business. Not only do social media platforms give your business exposure, they also help build authority in a particular niche.
However, social media isn’t the only platform fit to promote your local business. There are many other marketing strategies that you can take advantage of in order to reach plenty more potential customers.
Regardless of your business niche, the following are some of the best ways to promote your local business.
Content Marketing
If you are willing to spend a little extra time and effort to promote your local business, content marketing is a great option. In a nutshell, it is about attracting people by creating and sharing valuable content. This may be infographics, how-to guides, educational blogs, or answers to specific questions people may have.
It is important to understand that content marketing isn’t about directly selling your product or services. It’s more about sharing valuable knowledge with people so they can connect and communicate with your business. So, focus on sharing valuable content, as this will help you build trust with your customers.
Send Newsletters
Effective email marketing helps you stay in touch with customers or clients, while simultaneously informing them about the deals and offers to encourage them to visit your store or website.
Here are some important things to remember when creating an email newsletter:
- Ensure your email content is useful, helpful, and informative.
- Ensure your email looks authentic.
- Try to use short and precise subject lines.
- Don’t spam the audience with lengthy and useless information. These types of emails are mostly ignored.
Work With Other Entrepreneurs
Contact local entrepreneurs in your area with an intention to partner with them. This is an effective and cost-efficient way to generate referrals and promote your business.
When you partner with local entrepreneurs, you become their direct recommendation whenever their clients require the product or services you provide. You can also offer to promote their business on your website, as well. As a result, both parties benefit.
Participate In Networking Events
Attending networking events is a great way to meet new people and promote your business. When you become a regular participant at professional networking events, you can build a good reputation by sharing ideas and creating awareness, which in turn can help raise your brand awareness.
Taking part in local networking events is a key to promoting business. You may meet potential customers from places you least expect.
Invest In Outdoor Ads
Even today, traditional outdoor ads are considered an effective form of marketing. Posting outdoor ads will help you build your business as the go-to place, wherever someone needs a product or service you provide.
It is important to focus on delivering your message creatively to ensure the contact information is identifiable and easily located.
While we have talked about some of the most effective ways to promote your local business, it is important to understand that there is no single solution for all marketing issues. The best thing is to try different methods and figure out the best techniques that work for your brand.
Ready to promote your business to a larger audience? IMPACT Digital Marketing is a leading digital agency in Michigan. We specialized in SEO, PPC advertising, website design, social media campaigns and more. Contact us today to learn how we can help you promote your local business.
Promoting Business With Video Content Marketing
The world of business has witnessed many changes over the years. No matter how small or big the company is, the role of video marketing is more prominent than ever.
Video marketing gives your business a unique advantage and capability to connect with audiences and convert them into customers. Many businesses use video as a marketing tool. It has become a necessity that is imperative for growing business.
Let’s look at the factors that make video one of the most profitable and versatile digital marketing tools for growing your business.
Showcase Your Product
Video content can work as a great tool to help audiences learn about your products or services. Customers are more likely to purchase your product or service when they understand its use and how it can help them. Video can be used to clearly explain to viewers how things work. Creative and interesting videos can present the concept more clearly than text. The content is more memorable than static copy alone.
People Love Videos
Video is the most popular type of content that online users consume every day. Video works as a great learning tool, as it’s super easy to digest, engage and understand.
By adding interesting videos to your webpages, you can increase the time visitors spend on your site. Adding product videos, demos, and how-to content can increase your reach to your target audience while providing value to customers and boosting retention rates.
Encourage Social Shares
One of the best benefits of video marketing is expanded reach. Social videos get more shares than image and text content combined. What makes videos valuable is they are not only entertaining but also provide value, ultimately enticing return viewers.
Video is one of the most effective ways to get your business in front of seas of eyeballs. You can simply embed videos on your website and share them through different social media platforms and emails. Remember to create fun and useful videos to encourage more social shares and increase traffic.
Great For SEO
Videos create a huge SEO advantage to promote your business. About 70% of the search result listings are videos. That means uploading videos that target common search topics can be a great way to get your business on top of search engine results. Search engines, like Google, are also rewarding video producers with more traffic and qualified visitors that can be converted into customers.
Reduce Ad Spend
Video is one of the most cost-effective methods to promote your business. With engaging videos, you can reduce your expenditure on ads and still pique the interest of a large target audience. You can use platforms like YouTube to place interactive ads on top-performing videos for further reach, too.
As you can see, video marketing is a great way to promote your business and effectively reach more people. If you have not yet tried video marketing, there is no better time than now.
If you are looking for an effective way to stand out in the sea of competition, it’s time to contact IMPACT Digital Marketing. We would love to sit down and discuss your goals and budget to help you understand how to use video to promote your business. We can help you determine the best type of videos that will work for your business to maximize your marketing strategies outcome. Contact us at IMPACT to schedule a consultation.
