The Definitive Guide to Google Local Services Ads for Home Service Companies
According to a study published by Statista, a market and consumer data company, over 70% of customers today check a company’s online presence before engaging with them for business. This statistic is not particularly surprising, as the business world, in pace with the public, has been shifting to the digital space in recent decades.
As a business owner, one of the best choices you can make for your company is to create a strong online presence. However, oftentimes small and growing companies shy away from services like advertising on Google. These budding companies mistakenly think Google Ads and other general digital options are strategies reserved for large organizations.
Google Local Service Ads can help you significantly grow your small business. For example, if you’re a company offering home services, you can easily reach your target audience with Google Local Service Ads.
Tips for Successfully Marketing Your Home Service Company
While there are numerous home service companies available online for potential customers to choose from, these tips, tricks, and strategies can help you maximize your market reach:
1. Focus on Local Search
If someone is looking for an electrician, they are likely to look up something like ‘electrician near me.’ The search engine will then generate a list of local service providers who offer electrical services. By simply having an online presence, you’ll likely be included in this search.
You can further improve the local search results by asking past and existing customers to review your services on Google. Using keywords in the location can also better position your business. Ideally, the higher you rank, the more potential business you’ll get.
2. Invest in Search Engine Optimization
Search Engine Optimization (SEO) is one of the best strategies you can employ to grow your local business. Essentially, SEO utilizes what your potential customers are looking for. If you have a website for your services, focusing on relevant keywords will get you the right target audience.
For instance, if you realize many people are searching for plumbing services in Washington, you can use related keywords to capture people who search for the phrases. In this case, you can use keywords like local plumbing company, best plumbers in Washington, plumbing services near Washington, and so on.
3. Run Google Ads
As mentioned above, many small and growing businesses avoid Google Local Service Ads, thinking it’s an additional expense their small business can’t afford. However, this is a great opportunity to boost your home service and find the best suitable person for your service.
Google has detailed analytics about the platform’s users. When you run a Google Ad, you can choose who the ad should target based on countless metrics. Using paid search advertising services like pay per click (PPC) ensures you don’t waste money from the ad not reaching its intended audience.
4. Update Customers Through Email Marketing
If you’re able to collect data like contact information, you can continually engage with clients and potential customers through email marketing. Say, for example, you introduce a new service; you can write a short email announcing the new service being offered to your clients.
Communicating and with clients ensures you remain top of mind. Whenever they need any of the services you offer, yours will be the first businesses they’ll reach out to. Email marketing is an often-overlooked marketing strategy, even though it has one of the highest returns on investment.
Conclusion
Ultimately, a growing business needs to utilize any and all worthwhile resources to boost growth and increase market reach. These tips can help you reach the right audience, improve your business ranking on search engines, and convert more potential into returning customers. If you are unsure what strategy works best for you, see the value in but don’t have the time for, or just want to learn more about the many different advertising and optimizing options available in the digital, the national team of digital marketing experts at IMPACT Digital Marketing are ready to here and ready to get your business noticed.
Struggling to Get Leads? Time for SEO!
Struggling to get leads for your business? Tired of the old and outdated methods like cold calling and bulk emails? What if we told you that you can reach those customers who are actually interested in your products/services? The Michigan SEO experts at Impact Digital Marketing are here with successful SEO strategies to grow business visibility and revenue. Visit https://impactdms.com/ to learn about our SEO agency in Michigan.
The world has turned towards the power of SEO, why haven’t you? Everyone is on Google these days, that’s where you can actually increase your business visibility. The traditional methods may still work but that’s nowhere near the impact that SEO can have on your business.
For any business, the road to success significantly depends on its customers. But the big question that remains is how to reach them without blowing your marketing budgets on cold leads? This is where SEO comes to play its part. With the help of SEO, you can reach the customers you intend to attract, minimizing your costs and maximizing your profits.
Does your business rank high on Google?
Imagine someone who wants to buy a product/service. Instinctively, they go to Google and search for it. Now imagine it is your website that is ranked among the top. There is endless potential for visibility at the Google search engine results page. Not to forget, you are only targeting people who are looking for your product/service so no need to waste time and effort on cold calls.
But to make all this happen, you would need a successful strategy. Google any product/service and you’ll be able to see a million results. There are so many websites out there who compete but only a few make it to the top rankings. A sound SEO strategy can help your business stand out from others. Employing SEO is not enough, doing it appropriately is equally important.
For a successful SEO strategy, one would need:
- High intent keywords
- Easy to navigate website
- Guest posts on reputable websites
- Authoritative backlinks
- Solid on-page SEO
- Well planned classifieds and submissions
When you are ready to work on SEO for the benefits of your business, feel free to reach Impact Digital Marketing. Being a Michigan SEO expert, our strategy and implementation have enabled us to consistently bring in leads for our clients and increase revenue. We are confident to help you grow your business. Reach out to our SEO agency in Michigan now!
Our talented team members are passionate about SEO, and their skill and expertise can help boost sales and grow your business. If you are interested in acquiring lead generation services from our company in MI, please call (734) 224-2605.
For further information, you can visit https://impactdms.com/
Contact us today to begin the process
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How to Skyrocket Organic Leads with SEO
Are you still using the old way of generating sales leads – building a sales team and have them make cold calls and sales by letters, email, or phone? While there is nothing wrong with that, you might want to consider using more advanced tactics and tools. Because let’s be real, the competition is tough and it’s not getting any easier. That’s why you need to be ahead of the game if you want to strive in this over-competitive marketing world.
Consider hiring an expert SEO company in Michigan, like Impact digital Marketing if you wish to boost your lead generation and increase your sales. As a leading digital marketing agency, Impact digital Marketing offers professional online lead generation services in MI, helping clients to increase leads and sales with an effective SEO strategy.
So Why SEO?
It is important to understand that people have changed their habits of finding and purchasing their products. A simple text or email may not work in pursuing a customer anymore like it had a long time back. Today potential customers prefer to either seek out the information by themselves or use the internet to find information.
This is why SEO has become an essential part of an inbound marketing strategy to boost leads and sales. By promoting useful and informative content you can build a relationship with potential clients that benefits your business in the long term.
Boosting lead generation with SEO campaigns can improve your chances of succeeding in the oversaturated market and ensure that you acquire new leads.
Here are some effective ways to start:
- Ensure that your website is mobile friendly and improve your website loading speed.
- Do keyword research and optimize your content with those relevant keywords. Make sure that your content is useful and is based on the need and demands of your customers. You can incorporate your primary keyword in the title of your content for better results.
- Add powerful CTAs depending on your business’s characteristics. This encourages your site visitors to engage with your content.
- Build authoritative links. Make sure to link it with a reliable site with relevant content.
While all these methods can work to boost your leads, they may be time-consuming. If you don’t have the time, at Impact Digital Marketing we have the skill and talent that can provide effective online lead generation services in MI.
Our talented team members are passionate about SEO, and their skill and expertise can help boost sales and grow your business. If you are interested in acquiring lead generation services from our company in MI, please call (734) 224-2605.
For further information, you can visit https://impactdms.com/
Contact us today to begin the process!
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Why PPC ads are best when left to the professionals
With millions of users turning to Google every day for instant information, the global market is now able to take advantage of this to grow their business. Since Google is only a click away, advertisers and marketing agencies are combatting with one another to land on the top page of the search result in order to increase brand awareness and gain visibility so that users can find them for the products or services they offer, and eventually grow their revenue.
The most common and effective way for marketers to instantly get on the top of the Google search results page is by biding for their place using the Google Ads platform that serves PPC ads. Whenever someone searches for information, Google will show or decide to position your ad against other advertisers depending on your ad’s relevancy, landing page, keyword bid, and expected click-through-rate.
Now does this sound complicated? Well, you will be surprised to know that this is just the surface. Running PPC ads are a great way to grow valuable traffic and revenue if done with a well-thought-out strategy plan, robust optimization, and managed by a professional digital marketing agency.
SEO or SEM or Both?
If you don’t have experience in performing competitor analysis, keyword research, and draft average CPC’s of your keywords, then setting up your PPC ads will only jeopardize your budget. Moreover, you won’t be seeing any results.
It takes an experienced Google Ads specialist with a wealth of experience and knowledge to plan a strategy that works, make effective sharp decisions, and optimize your account in order for the campaigns to be as successful as they should be.
Here are some good reasons to hire a professional PPC team to manage your ad campaign:
- They know how to plan out an effective strategy that works
- They know how to choose keywords that will produce the best results
- They know how to draft an ad or ads that will get more results
- They know how to build credibility with the PPC platform
- The expert can provide you more free time to focus on other aspects of your business.
When you are ready to invest in PPC campaigns, make sure that you hire a digital marketing agency in Michigan or near your location with years of hands-on experience in managing PPC ads for companies like yours. IMPACT Digital Marketing is a marketing agency in Michigan, that specializes in providing PPC management and digital marketing services that can help your business get maximum ROI and sales.
For further information, you can visit https://impactdms.com/
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