The Definitive Guide to Google Local Services Ads for Home Service Companies
According to a study published by Statista, a market and consumer data company, over 70% of customers today check a company’s online presence before engaging with them for business. This statistic is not particularly surprising, as the business world, in pace with the public, has been shifting to the digital space in recent decades.
As a business owner, one of the best choices you can make for your company is to create a strong online presence. However, oftentimes small and growing companies shy away from services like advertising on Google. These budding companies mistakenly think Google Ads and other general digital options are strategies reserved for large organizations.
Google Local Service Ads can help you significantly grow your small business. For example, if you’re a company offering home services, you can easily reach your target audience with Google Local Service Ads.
Tips for Successfully Marketing Your Home Service Company
While there are numerous home service companies available online for potential customers to choose from, these tips, tricks, and strategies can help you maximize your market reach:
1. Focus on Local Search
If someone is looking for an electrician, they are likely to look up something like ‘electrician near me.’ The search engine will then generate a list of local service providers who offer electrical services. By simply having an online presence, you’ll likely be included in this search.
You can further improve the local search results by asking past and existing customers to review your services on Google. Using keywords in the location can also better position your business. Ideally, the higher you rank, the more potential business you’ll get.
2. Invest in Search Engine Optimization
Search Engine Optimization (SEO) is one of the best strategies you can employ to grow your local business. Essentially, SEO utilizes what your potential customers are looking for. If you have a website for your services, focusing on relevant keywords will get you the right target audience.
For instance, if you realize many people are searching for plumbing services in Washington, you can use related keywords to capture people who search for the phrases. In this case, you can use keywords like local plumbing company, best plumbers in Washington, plumbing services near Washington, and so on.
3. Run Google Ads
As mentioned above, many small and growing businesses avoid Google Local Service Ads, thinking it’s an additional expense their small business can’t afford. However, this is a great opportunity to boost your home service and find the best suitable person for your service.
Google has detailed analytics about the platform’s users. When you run a Google Ad, you can choose who the ad should target based on countless metrics. Using paid search advertising services like pay per click (PPC) ensures you don’t waste money from the ad not reaching its intended audience.
4. Update Customers Through Email Marketing
If you’re able to collect data like contact information, you can continually engage with clients and potential customers through email marketing. Say, for example, you introduce a new service; you can write a short email announcing the new service being offered to your clients.
Communicating and with clients ensures you remain top of mind. Whenever they need any of the services you offer, yours will be the first businesses they’ll reach out to. Email marketing is an often-overlooked marketing strategy, even though it has one of the highest returns on investment.
Ultimately, a growing business needs to utilize any and all worthwhile resources to boost growth and increase market reach. These tips can help you reach the right audience, improve your business ranking on search engines, and convert more potential into returning customers. If you are unsure what strategy works best for you, see the value in but don’t have the time for, or just want to learn more about the many different advertising and optimizing options available in the digital, the national team of digital marketing experts at IMPACT Digital Marketing are ready to here and ready to get your business noticed.