Top 7 Online Marketing Tips for Dentists
Online marketing is now an essential part of running a successful dental practice. With more and more patients turning to the internet to find their next dentist, having a strong online presence to attract new patients and grow your practice is vital.
Whether you’re a dentist with a new practice or just looking to improve your existing presence online, these tips can help you reach more patients and grow your practice:
1. Optimize Google Business Profile
Optimizing your Google Business Profile (GBP) can easily help your dental practice get customers by making it simple for searching patients to find and learn more about your practice. When someone searches for a dentist in your area, your GBP will appear among the search results, giving interested patients quick access to important information like your office’s address, phone number, hours of operation, and reviews.
By maintaining accurate and up-to-date information on your GBP, you increase your visibility, making it more likely patients will choose your dental practice over competitors.
2. Search and Display Ads
Search ads, such Google Ads, allow you to place your ad at the top of search engine results for specific keywords. This can be highly effective for reaching patients actively searching for a dentist in your area.
Display ads, such as Google Display Network, allow you to place banner ads on websites that your target audience is likely to visit. This can be effective for increasing brand awareness and driving traffic to your website.
3. Social Media and Video Ads
Social media ads on networks like Facebook and Instagram allow you to place your dental ad in the news feeds of users of the platform. These ads can be highly targeted based on demographics, interests, and behaviors, increasing the likelihood of potential patients seeing and engaging with your ad.
Video ads on video centric sites such as YouTube and TikTok, allow you to place video advertising for your dental practice in front of a targeted audience. These can effectively reach a wide audience and provide them with detailed information about your practice, services, and special offers.
4. Improve the User Experience on Your Website
A website offering an excellent user experience (UX) is important for your dental practice because it can help attract and retain patients by providing them with a positive introduction to your office. A well-designed website can make it easy for patients to find information they need and take the next step, whether booking an appointment or learning more about your dental services.
You achieve excellent UX on your dental practice website when you:
– Make it easy to navigate
– Use a clean, simple design
– Optimize for mobile
– Make it easy to contact you
– Use calls-to-action
5. Email Marketing
Email marketing is an important aspect of online marketing because it allows you to connect directly with patients, building a relationship over time. It’s a cost-effective and targeted way to reach out to people interested in your services and remind them of your practice. Collect email addresses from existing patients and website visitors to start.
Offer a sign-up form on your website or in your office. Then divide your email list into different groups based on characteristics like location, interests, or previous interactions with your practice. This allows you to send targeted and relevant emails.
6. Always Work on Your SEO
Search Engine Optimization (SEO) is important for your dental practice’s online marketing because it helps improve the visibility of your website in search engine results, making it more likely that patients who are looking will find your practice when searching for a dentist online. When your website appears at the top of search engine results, it increases the likelihood of visiting your website and ultimately becoming patients. Some areas to focus on include:
– Researching the right keywords
– Optimizing your website’s structure
– Creating high-quality content
– Building backlinks
– Optimizing for local search
7. Use Content Marketing
Content marketing can be a powerful tool for your dental practice’s online marketing campaign as it allows you to provide valuable information to promising patients and establish yourself as a trusted authority in the field of dentistry.
By creating and sharing high-quality, informative content on your web and social sites, you can attract and engage conceivable patients, build trust and credibility, and ultimately drive more traffic to your dental practice.
Conclusion
Online marketing is essential for a dental practice looking to grow or attract new patients. From optimizing your Google Business Profile in order to increase search result visibility, to using content marketing to establish your dental team as trusted authorities, various strategies can be used to effectively market your practice online. The aspect in its entirety can be overwhelming, especially having a practice to run.
A digital marketing agency is best equipped to help you implement these strategies and track the effectiveness for your dentist office. The knowledgeable and efficient team at IMPACT Digital Marketing is committed to getting your dental practice noticed, reaching more patients and making online marketing work for you as you focus on servicing and caring for your patients. Get started in crafting a customized strategy for your office now!
13 Creative Dental Marketing Ideas for 2023
It’s important to stand out from the crowd, especially where marketing your dental practice is concerned. Creative marketing is the most effective way to grab and keep the attention of future patients. If you’re struggling with ideas when it comes to advertising your dental practice, relief is here. Provided below are 13 creative dental marketing ideas to start 2023 out right:
Give Your Website a Facelift
Website design styles change every year as new technology and trends emerge. Stay current and give your website a refreshed look. Your website is an awesome opportunity to show your clients why they should consider choosing you
Amp Up Your Social Media
Potential patients are finding information about medical and dental practitioners on social media today, and it’s not enough to have a portrait and a small blurb about yourself. Utilizing your Instagram, Facebook, and Google presence can be great tools in showing patients why you should be trusted as their dentist.
Send Press Releases
Press releases aren’t only for major news stories. You can send press releases to local media outlets on anything you might find newsworthy. Consider stories about new FDA dentistry regulations, recently acquired technology, breakthroughs in dental medicine, or anything that you think interests patients.
Update Your Online Functionality
People love convenience. Offer prospective patients one-click appointment booking, text messaging regarding their appointments, and online intake forms that save effort in your dental office.
Video Content is King
Video content grabs attention in a way that text-only content can not. It’s highly recommended you create funny dental videos, educational videos, and informational video snippets so patients can see your dental team in action.
Get Involved in the Community
Local events can get you noticed in your community. Set up a booth at a street fair or sponsor a local festival, giving potential patients a reason to take notice. Add QR codes to your promotional materials that send people directly to your gorgeous new website.
Maintain Blog Content
Compelling blog content doesn’t only get your brand out there for search engines. These articles draw in patients and show them that you’re interested in their dental health. Don’t have time to write your own? Find someone to help.
Joint Marketing
Joint marketing offers an integrated approach to getting your brand out there. For example, teaming up with another business, such as a real estate agent, would allow you to target people who just moved to the area and need a local dentist.
Consider a Patient Referral Program
Your current patients can be a remarkable route for brand expansion. Consider offering a discount or other reward for bringing new patients to your dental office.
Offer Special Promotions to New Patients
If you discount it, they will come! Setting up a new-patient savings program can lure in people who are looking for a good deal in dentistry.
Record a Dental Podcast
Podcasts aren’t as difficult to create as they might seem, and they provide reach into a unique market segment. Share expertise and personality with listeners.
Dental Service Sweepstakes
Your mailing list can also act as a valuable marketing tool. Offer a free cleaning, teeth whitening, or other dental service in exchange for subscribing.
Rev up Your Email Marketing
Email marketing can help you maintain a connection with your subscribers. Leverage it to bring patients into your practice.
Conclusion
IMPACT Digital Marketing has extensive knowledge of today’s best marketing techniques and the expertise to boost your brand’s reach and recognition. Set your dental practice apart from your competitors and get the notice you deserve. Get started!
Dental Marketing ROI: How to Get the Most Bang for Your Buck
If you’re like most dentists, it can feel more difficult marketing your dental practice than it does practicing dentistry. Perhaps you’ve put forth what you consider to be a genius marketing strategy, only to discover a lackluster return on your investment. Worse, you may not even realize what the return on your investment is, you’re simply posting ad campaigns to the internet ether and hoping for the best.
Knowing your return on investment is vital to marketing your dental practice successfully. Armed with this information, you can craft marketing strategies that maximize your advertising investment. New areas to develop and branch into in order to get your practice in front of the patients who are looking for you can also be gauged.
What is Return on Investment?
Very simply, return on investment (ROI) is how much money you are making as a result of your marketing dollars. If you’ve spent $50 on a marketing campaign that only yielded $25 in business, your return on investment is not positive. By contrast, if you spend $50 and make $500 back, you have a good return on your investment.
You can use this formula to calculate your ROI:
(Total monthly revenue – monthly marketing expenditure) / monthly marketing expenditure * 100
Using the above example, where you make $500 and spend $50, your ROI calculation would be:
(500 – 50) / 50 * 100 = 900
This means a 900% return on investment!
How to Maximize Your Dental Marketing ROI
Dental marketing ROI has complexities that many people may not consider because of the nature of the business. New patients come from not only your marketing efforts, but also word-of-mouth. You want to bring in patients who will visit your practice over the long term, not once. Patients who stay bring in what is called patient lifetime value.
Discovering the source of your new patients is essential in maximizing your marketing ROI. It can also help you locate patients with a high lifetime value. This information allows you to invest more in successful methods while reworking marketing strategies that need more fine-tuning.
Additional Methods for Improving Your ROI
Break down your marketing expenses by channel. This means creating categories for expenditures on Google Ads, your website, and each of the separate marketing channels being utilized. This allows you to determine how many new patients come from each. Analyze the potential income for your dental practice from the patients gained through each category. For instance, if patients acquired through a Facebook ad visit your dentist’s office once and then leave, they have brought you business. However, if patients brought in through your website stay years and book multiple procedures, they inherently have more value to your business than those brought in through Facebook. You can use this information to refine your advertising so it reaches the patients with a greater lifetime value. Use strategic marketing tools to help you understand your marketing successes. Call tracking numbers can help you trace which ads are seeing the most success. Utilizing discount codes or other incentives unique to each advertising stream to trace your patient flow is also beneficial. Try new advertising channels. If you’re unhappy with the performance of your current marketing streams, consider expanding to other channels such as SEO and content marketing, video marketing, social media streams, and others.
Conclusion
Learning to interpret and act upon your marketing data can take time and energy away from your patients. Turning to a reliable and qualified professional can be very helpful in making a real IMPACT on your dental marketing ROI. Offering expertise, flexibility, and proven methods, see why IMPACT Digital Marketing is the premier choice for getting your dental practice noticed and converting, engaging, and retaining new patients!
