13 Creative Dental Marketing Ideas for 2023
It’s important to stand out from the crowd, especially where marketing your dental practice is concerned. Creative marketing is the most effective way to grab and keep the attention of future patients. If you’re struggling with ideas when it comes to advertising your dental practice, relief is here. Provided below are 13 creative dental marketing ideas to start 2023 out right:
Give Your Website a Facelift
Website design styles change every year as new technology and trends emerge. Stay current and give your website a refreshed look. Your website is an awesome opportunity to show your clients why they should consider choosing you
Amp Up Your Social Media
Potential patients are finding information about medical and dental practitioners on social media today, and it’s not enough to have a portrait and a small blurb about yourself. Utilizing your Instagram, Facebook, and Google presence can be great tools in showing patients why you should be trusted as their dentist.
Send Press Releases
Press releases aren’t only for major news stories. You can send press releases to local media outlets on anything you might find newsworthy. Consider stories about new FDA dentistry regulations, recently acquired technology, breakthroughs in dental medicine, or anything that you think interests patients.
Update Your Online Functionality
People love convenience. Offer prospective patients one-click appointment booking, text messaging regarding their appointments, and online intake forms that save effort in your dental office.
Video Content is King
Video content grabs attention in a way that text-only content can not. It’s highly recommended you create funny dental videos, educational videos, and informational video snippets so patients can see your dental team in action.
Get Involved in the Community
Local events can get you noticed in your community. Set up a booth at a street fair or sponsor a local festival, giving potential patients a reason to take notice. Add QR codes to your promotional materials that send people directly to your gorgeous new website.
Maintain Blog Content
Compelling blog content doesn’t only get your brand out there for search engines. These articles draw in patients and show them that you’re interested in their dental health. Don’t have time to write your own? Find someone to help.
Joint marketing offers an integrated approach to getting your brand out there. For example, teaming up with another business, such as a real estate agent, would allow you to target people who just moved to the area and need a local dentist.
Consider a Patient Referral Program
Your current patients can be a remarkable route for brand expansion. Consider offering a discount or other reward for bringing new patients to your dental office.
Offer Special Promotions to New Patients
If you discount it, they will come! Setting up a new-patient savings program can lure in people who are looking for a good deal in dentistry.
Record a Dental Podcast
Podcasts aren’t as difficult to create as they might seem, and they provide reach into a unique market segment. Share expertise and personality with listeners.
Dental Service Sweepstakes
Your mailing list can also act as a valuable marketing tool. Offer a free cleaning, teeth whitening, or other dental service in exchange for subscribing.
Rev up Your Email Marketing
Email marketing can help you maintain a connection with your subscribers. Leverage it to bring patients into your practice.
IMPACT Digital Marketing has extensive knowledge of today’s best marketing techniques and the expertise to boost your brand’s reach and recognition. Set your dental practice apart from your competitors and get the notice you deserve. Get started!