What to Know Before Hiring a Digital Marketing Agency
When it comes to digital marketing, there is no one-size-fits-all solution. Every business is different, and so are its marketing needs. That’s why it’s important to do your research before hiring a digital marketing agency. Here are a few things to keep in mind:
Define Your Goals
When considering a digital marketing agency, it’s important to have clear goals in mind. There are many different digital marketing companies and each has its own strengths and weaknesses. Before hiring a specific agency, you’ll want to make sure that they understand the specific needs of your business and budget, and can help you achieve your desired results.
When defining your goals, think about what it is you want to achieve through digital marketing and consider the following:
Are you looking to attract more customers? Increase ROI? Decrease churn? What are the benefits of using digital marketing vs. the costs associated with doing so? Do some research into current industry trends and how they might be affecting your business – this will give you an idea of areas where investing in digital marketing could be worthwhile. Determine whether or not you need full blown online campaigns (eg: website design/development, SEM Ads), direct email acquisition, or a combination of all three. This will help distinguish which type(s) of agencies would be best suited for helping you reach your objectives. Be transparent about what expectations you and the agency have for each other, including timelines for results, budget information, etc.. Doing this will help ensure both parties are on the same page from the start and there are no misunderstandings down the road.
One of the initial things to do when looking for a digital marketing agency is to make sure they have the proper credentials. While not all agencies are required to have formal education or experience in digital marketing, most adhere to rigorous criteria that sets them apart from their less-qualified counterparts.
Below are some of the best practices for checking qualifications:
Ask about experience and track record: Ask how long the agency has been in business, what types of clients they’ve worked with, and what kind of results they’ve achieved. The best agencies will be able to point out specific projects they’ve been involved in and share case studies of successful campaigns they’ve designed.
Check references: Ask industry veterans if they would be willing to provide a positive reference for your prospect. It’s important to get names that you can trust; don’t choose an agent simply because they have connections in your industry.
Review online resources: Many firms offer online reviews as part of their profile. Check these reviews before making a decision on who to work with. Bad ratings can indicate problems with service quality or delivery, which is something you want to avoid at all costs.
Request and Evaluate a Proposal
In continuing your selection of a digital marketing agency, check to see if the agency has any certifications or awards. This will give you some assurance that the agency is experienced and knowledgeable in the field. Once you’ve researched the agency’s services. Make and read the reviews, you’ll want to compare pricing before making a decision. Request a proposal from each of the contending agencies. This provides a better idea of what they can offer you and how much it will cost.
After you’ve received proposals from prospective agencies, make sure they’ve successfully executed online campaigns for both small and large businesses. Furthermore, assess the team’s expertise in different areas of digital marketing, such as website design, SEO, Social Media Management, etc. Finally, verify that the team is available on a set timeline and can commit enough resources to your campaign.
Make Your Decision
After asking and contemplating these important questions, and carefully reviewing the proposals, it’s up to you to decide which digital marketing agency offers you the most comprehensive package in servicing the needs of your business at a price you afford.
When it comes to hiring a digital marketing agency, doing your research and knowing what you want are key. Make sure to check an agency’s credentials and ask for a proposal before making your final decision. Working with a reputable and experienced agency can help you reach your business goals.
When you’re ready for your business to become a bigger brand, get noticed, reach more customers, make an impression, and get more sales, through customized marketing strategies from proven experts, start your search where you’re sure to make the most IMPACT. Serving over one hundred happy clients for nearly ten years, with a 100% satisfaction guaranteed, IMPACT Digital Marketing has your best interests in mind when delivering on your goals. Get started, request a quote today!
6 Reasons Your Website Isn’t Converting Leads
Building a business website is aimed at drawing attention to and spreading the word about your business, while actively generating leads and sales. Sometimes, even after spending a great amount of time, money, and energy, your website fails to deliver the expected results, but why?
There are several reasons that could cause a website’s failure to convert leads. Here are the top 6 design mistakes that may be making your visitors leave your site before converting into a lead.
Your Website is Uclear in Conveying Your Value
When you build a website, it’s important to ask yourself what purpose your site will serve. What value are you planning to deliver to your visitors? What are the problems your target audience is experiencing, and what solution(s) are you providing to help them?
If you’re not clear about this, and your website doesn’t state them clearly, your message is likely not translated to your audience and you could be missing a great opportunity to gain customers.
Your Website Design is More Focused on Appearance than Goals
A website with cool designs and all the latest features may appear trendy and attractive, but it may not be best serving the purpose for your business or its cyber community..
Most of your visitors are likely clicking their way to your site in order to swipe through your content, not just scroll past pretty icons and popular features, but to take a deeper dive for information and what your business provides. If they find nothing that aligns with their goals, they will exit your site, which is why understanding the goals of your target consumers and adjusting your site accordingly is critical in your website’s ability to convert leads.
Your Website Doesn’t Have a Clear Call-to-Action
A call-to-action (CTA) allows visitors to quickly and easily reach out to your business and confidently convert. If your CTA is not clear or worse, nonexistent, it blocks your visitors from taking the next step towards conversion.
Free trials, email subscriptions, downloads, donations, and tours are some common examples of effective calls-to-action. Make sure your CTAs are clear, attractive, and prominent, so your visitors find them quickly and easily.
Your Website isn’t Mobile Friendly
Mobile devices are becoming more and more the preferred mode for surfing the web in search for information, products, and services. You could be missing out on attracting this large number of users if your website is not mobile-friendly, thus it’s imperative to design and construct your website to look good and run smoothly on a variety of mobile gadgets.
Your Website isn’t Guiding Users Through the Marketing Funnel
Your website should be built to support your marketing goals by creating an optimized conversion funnel. The marketing funnel for every business can vary. However, the goal is to create a strategy that is tailored to how your customers buy.
Combining qualitative and quantitative data can help you understand how your customers behave and shop on your website, allowing you to create and optimize a marketing funnel that best suits your customer journey, in order to increase conversions.
Your Website Navigation Menu is a Mess
Whether it is a product, information, or service they’re searching for, visitors want to find results quickly. If your website does not help them find what they’re looking for quickly and easily, they will leave your site and continue their quest on other sites.
Create a clear, logical navigation system that is consistent throughout your website to make things a clear, convenient, cinch for your consumers.
One or more of these common obstacles in lead conversion might be relatable to you, and you’re beginning to develop an idea as to why your website isn’t helping. You want to optimize your website and make improvements where necessary, but you aren’t sure how. A team of experts awaits! Contact IMPACT Digital Marketing to help you fix these or any other issues on your website. Our marketing agency is beyond compare in helping you to optimize your web design, boost lead generation and increase conversion rate. Get started today!
The Time is Now to Hire an SEO Agency
SEO is a great tool for boosting traffic and growing your brand. However, while it has been around for a long time, not everyone has the skills and expertise to strategically hone SEO.
If you struggle to make SEO work for you, yet you still can’t decide whether to contact an SEO agency in Michigan, here are the tell-tale signs that it’s time to hire an SEO company in Michigan for professional SEO services.
Far Behind Competition
An effective SEO strategy is more than just doing basic on-page SEO. It is crucial to understand Google’s algorithms, the search engine landscape, and your competitor’s strategies in order to move ahead of the competition. For this, there are lots of works to handle, such as researching and analyzing competitors’ SEO strategy, while identifying your own SEO strength and weaknesses and improving them.
If you struggle to stay ahead of your competitors, then you should consider professional SEO services. An SEO agency in Michigan can help you establish trusted authority in your niche.
Wasting Time with Basic SEO
Doing basic SEO is not going to help much in ranking your site in the search engines. If you are running a business and personally doing SEO by relying on your basic understanding of SEO, then you might be wasting valuable time. If you are not fully well-versed in the world of SEO, then it is best to leave the task to SEO professionals.
The experts can come up with a comprehensive SEO plan to benefit your business. This way they not only help you execute digital marketing strategies that meet your business goals, but also help you save time, which you can invest to focus on what’s important to your business.
Did Google Penalize Your Site?
If you have broken a golden SEO rule unintentionally, or if Google suspects suspicious SEO activity within your website, it will be penalized until the issue is addressed. When this happens, it can also greatly affect your business as your site will be held back from ranking well on the search engines.
If your website received an SEO penalty from Google, and you don’t know how to troubleshoot the problem, it’s best to hire professional SEO services to resolve your issues.
Keeping Up with SEO Trends is Tough
Google updates its algorithm frequently, which greatly impacts SEO. It is crucial to have an advanced SEO strategy that can accommodate these updates. It is also crucial to stay on top of the latest trends in SEO. So, if you are struggling to build an effective SEO strategy and to stay in the know on the new trends, you may already be consequently falling far behind competitors.
If this sounds like your situation, then it is time to reach out to an expert SEO company in Michigan for professional services. When you seek the SEO experts in Michigan to assist you, contact IMPACT Digital Marketing.
Here’s How SEO Can Help Your Business Grow
Search engine optimization, also known as SEO, can help businesses unlock many opportunities for successful ventures. Nowadays, people are going online more frequently to find services and products. As a result, businesses are competing with each other more than ever to secure top search keywords. Hence, if you are doing business online, then optimizing your website with a strong SEO strategy is crucial. An expert search engine optimization company in Michigan can help you take SEO strategy to the next level to improve your company’s exposure on the web.
The SEO firm you choose can have a great impact on your business. The outcome of getting a boost in organic traffic, or a change in ranking, will significantly depend on the SEO company or the search engine optimization specialist you choose for your company. This is why it’s important to make the right decision when choosing an SEO firm.
Be Specific About Your Goals
Before you start considering SEO firms, work with your team to outline what you are hoping to accomplish from the SEO service. Identify which areas of website performance need work.
Are you looking to increase the conversion rate or reduce the website’s bounce rate? Do you want to rank for certain keywords to boost product sales? Do you want to build the social media following; improve the amount of time your audiences spend on your site; increase ad revenue or any other specific goals that SEO can help you achieve?
To avoid ambiguity, set a specific goal in mind that you expect to achieve with the help of the SEO company. You also want to make these goals the center of communication between you and your SEO firm.
Choose The SEO Firm That Can Help You Achieve Your Goals
Once you and your team have recognized your business goals, take a step further by narrowing your options. Look for companies with clear methods based on working toward your goals.
Before starting any work, it’s crucial to ensure that you and your SEO team are on common ground when it comes to Key Performance Indicators (KPIs). KPIs are metrics that apply to any aspect of a business and can also mean a range of things within SEO. Hence, you should choose an SEO company that clearly recognizes which metrics are important to your business in order to efficiently work to improve those areas.
Look for SEO Guarantees
Google algorithms are constantly updating, and there is still no technology or technique developed to precisely predict website SERPs. If an SEO firm guarantees them, you can be suspicious. Instead, look for companies with proven experience that enables them to be more knowledgeable about Google algorithms. Experienced SEO firms and specialists can help you take your brand to greater heights with SEO strategies.
Your SEO Specialist in Michigan
While SEO is crucial to your business, selecting the right SEO company is equally important. The best search engine optimization company in Michigan can help attract, nurture, and convert leads into sales.
If you are looking for an experienced SEO firm that you can rely on, the team of SEO specialists at IMPACT Digital Marketing is here for you. Our SEO team can help optimize various aspects of your website, including the home page, visual elements, web content, online presence, and much more. Contact us to learn more about how we can help your business grow.
How a Search Engine Optimization Company Can Help Your Business
For every business, one important aspect is the need for an online presence. Because the internet is taking over most parts of our world, your business must be online in order to survive.
However, simply creating a website or social media account to keep your business online won’t do much without consistent effort. It takes personalized, carefully thoughtful digital marketing to dominate the web and build your brand online.
This is something many companies and individuals are not outfitted for or don’t have the time to pursue. Working with a digital marketing company in Michigan is a great option when a team of SEO experts and resources can improve your business’s online presence and boost revenue.
What Does SEO Entail?
Search engine optimization (SEO) is the process of optimizing website design and content in order to make the site ranking higher in the search engines so you are easily found online.
An SEO agency offers search engine optimization services to help businesses improve their online visibility. The expert can optimize your website for search engines, so it has a better chance for ranking higher on the first page of the search results for keywords and phrases relevant to your business.
How SEO Can Help Your Business Grow
An SEO agency can help improve the search engine rankings of your website. The professional SEO agency uses strategies and tools to improve your website ranking. They also know what it takes to make a website more attractive to search engines. The more optimized your site is, the better it will rank in the search result pages. This way, more people will find your website to learn about your business.
Business Evaluation and Analytics
The first thing SEO experts do is evaluate your current website and the keywords it is ranking for. This involves analyzing the site content and architecture, and assessing factors such as keyword density and coding. The purpose of this evaluation is to determine the existing strengths and weaknesses of your website.
In addition to analysis of the website, the SEO agency will also consider the type of business and industry you are in before developing a strong strategy. The overall business goals and target audience are also kept in mind while structuring the strategy.
Make Your Website User-Friendly
The need for a user-friendly website is growing more and more every day. It takes just a few seconds to lose an audience. No one wants to waste their time on a site that doesn’t offer a good user experience. So, if your site is not user-friendly, your online business will suffer greatly.
The SEO team is often equipped with the capability to redesign and update websites to cope with the increasingly mobile society. The experts can optimize the website so the content displays properly and is easy to maneuver on various devices, such as tablets and smartphones. This is also a crucial factor to drive conversion rates.
SEO Provides Lasting Results
One of the greatest challenges of using marketing tools is that they are time-bound. In simple words, they provide you with a certain time frame to generate results. On the other hand, SEO allows you to take advantage of the ever-growing nature of the internet.
An SEO agency can use specific tactics and tools to help your website and other social media channels get found easily by people searching for your services/products. The interest in the topic related to your business may grow over time. As a result, more and more people will find your website and your business via an online search.
Ready to Get SEO Help?
An SEO agency can help your business grow in many ways. If you are interested in improving your business presence online, reach out to IMPACT Digital Marketing, the leading digital marketing company in Michigan with a great team of SEO experts who are ready to help.