Building a business website is aimed at drawing attention to and spreading the word about your business, while actively generating leads and sales. Sometimes, even after spending a great amount of time, money, and energy, your website fails to deliver the expected results, but why?

There are several reasons that could cause a website’s failure to convert leads. Here are the top 6 design mistakes that may be making your visitors leave your site before converting into a lead.

Your Website is Uclear in Conveying Your Value

When you build a website, it’s important to ask yourself what purpose your site will serve. What value are you planning to deliver to your visitors? What are the problems your target audience is experiencing, and what solution(s) are you providing to help them?

If you’re not clear about this, and your website doesn’t state them clearly, your message is likely not translated to your audience and you could be missing a great opportunity to gain customers.

Your Website Design is More Focused on Appearance than Goals

A website with cool designs and all the latest features may appear trendy and attractive, but it may not be best serving the purpose for your business or its cyber community..

Most of your visitors are likely clicking their way to your site in order to swipe through your content, not just scroll past pretty icons and popular features, but to take a deeper dive for information and what your business provides. If they find nothing that aligns with their goals, they will exit your site, which is why understanding the goals of your target consumers and adjusting your site accordingly is critical in your website’s ability to convert leads.

Your Website Doesn’t Have a Clear Call-to-Action

A call-to-action (CTA) allows visitors to quickly and easily reach out to your business and confidently convert. If your CTA is not clear or worse, nonexistent, it blocks your visitors from taking the next step towards conversion.

Free trials, email subscriptions, downloads, donations, and tours are some common examples of effective calls-to-action. Make sure your CTAs are clear, attractive, and prominent, so your visitors find them quickly and easily.

Your Website isn’t Mobile Friendly

Mobile devices are becoming more and more the preferred mode for surfing the web in search for information, products, and services. You could be missing out on attracting this large number of users if your website is not mobile-friendly, thus it’s imperative to design and construct your website to look good and run smoothly on a variety of mobile gadgets.

Your Website isn’t Guiding Users Through the Marketing Funnel

Your website should be built to support your marketing goals by creating an optimized conversion funnel. The marketing funnel for every business can vary. However, the goal is to create a strategy that is tailored to how your customers buy.

Combining qualitative and quantitative data can help you understand how your customers behave and shop on your website, allowing you to create and optimize a marketing funnel that best suits your customer journey, in order to increase conversions.

Your Website Navigation Menu is a Mess

Whether it is a product, information, or service they’re searching for, visitors want to find results quickly. If your website does not help them find what they’re looking for quickly and easily, they will leave your site and continue their quest on other sites.

Create a clear, logical navigation system that is consistent throughout your website to make things a clear, convenient, cinch for your consumers.

Conclusion

One or more of these common obstacles in lead conversion might be relatable to you, and you’re beginning to develop an idea as to why your website isn’t helping. You want to optimize your website and make improvements where necessary, but you aren’t sure how. A team of experts awaits! Contact IMPACT Digital Marketing to help you fix these or any other issues on your website. Our marketing agency is beyond compare in helping you to optimize your web design, boost lead generation and increase conversion rate. Get started today!