Increasing Website Traffic with SEO Strategies
SEO can help boost website traffic. When done right, it can boost business organically. To increase website traffic with SEO, there are many recommended practices to apply to make your SEO strategy more successful. Here are three effective SEO strategies you can start with to improve organic traffic and rank higher on search engines upon implementation.
Competition and Audience
A successful SEO strategy starts foundationally with the best quality content to serve your intended target audience. It’s a good idea to look at what your competition is doing in this space to see what resonates with your potential customers.
An effective way to reach more prospects is by integrating your website with tools like Google Search Console and Google Analytics. These tools will help you collect information about:
- Browsers your audiences are using to access your website
- Devices they use to view content
- Platforms where prospects discover your business
By collecting this data, you will be able to identify the areas for improvement and introduce strategic changes to improve user experience and strengthen SEO.
Manage Internal Links
Internal links help distribute page authority throughout the website. They basically connect different pages of your website and aid for easier navigation. There are several advantages of internal link building, which helps build connections between web pages, improve page usability, user experience, and rankings.
To ace your internal linking game, you can start by:
Developing Content
Since internal links will take users to different pages, it is important to ensure those pages have relevant, helpful content. This way, you can continue capturing their attention and in doing so, encourage them to take action.
Using Anchor Text
You’ll want to add anchor text to link your site to a source, whether it’s a PDF, URL, or another type of media file. It is ideal to keep anchor text at a minimum, and keep page relevance in mind.
Supporting Content To Highlight Topical Expertise
Supporting content, on its own, may not be as effective in driving thousands of leads from organic search. However, it can aid your main pages to rank higher and obtain good traffic if promoted properly.
In fact, publishing content pieces around subtopics or new trends is just as important as writing opinion pieces that can gain traffic on social channels. Supporting content is an element that adds depth to your site and demonstrates to your audience that you are an expert in your field.
If you don’t already have SEO strategies in place and would like to increase your website traffic with the above strategies, IMPACT Digital Marketing can help. Contact us today!
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How to Best Build a Pay-Per-Click Strategy for 2022
Business professionals and marketers require the right tools to help them effectively promote their brand and market their products.
Pay-Per-Click (PPC) is a great tool that can significantly help boost business, especially when using the latest PPC trends and improvements. It is also important to remember that it is a multifaceted discipline. If you wish to build a more effective PPC campaign for your business, you should be ready to invest time and energy into staying on top of PPC trends and innovating your approach.
Here are four changes you can start making for 2022 to see results.
Diversify Your Ad Platforms
If you are using just one ad network or platform, do you know it’s the best one for you? While a big platform like Google is good to attract your audience, it isn’t the only one that should be part of your strategy. Furthermore, with Google modifying how businesses and marketers use its platform, 2022 may be a great time to consider diversifying your ad platforms. You can start by investing in ads on social media like Facebook, YouTube, Instagram, Twitter, and other platforms. This way, you can broaden your reach to take advantage of different opportunities and reach more audiences.
First Lead With Value
This tactic is considered effective across several marketing niches, and it works well for PCC. While keeping your keywords focused on the descriptions of your business offers, consider a value-based approach for your actual ad copy. For instance, instead of copywriting, that describes your services or products, share the values and benefits of the products and services you offer. How do they solve problems and make life better?
Focus On Quality
Different PPC platforms have set standards to be met to win the bid. An effective strategy isn’t just about how much you are willing to invest, but the quality of your ads. For instance, in AdWords, this is measured by “Quality Score.” Here, it is not just the click-through rate that is taken into account, but the relevance of the ads to the selected keywords and the site. Focus on improving your Quality Score by ensuring that you are not using keywords in places that are not relevant.
Leverage Automation
While automation is a marketing buzzword that has been tossed around often in the past, today automation is serving as a powerful tool for nearly any marketers to implement into their ongoing PPC campaigns. PPC automation uses AI platforms and machine learning to monitor, manage and optimize marketing efforts. Some common uses include:
- Bid management across different ads to control spending
- Optimize creative copy based on data feeds
- Generate reports for effective campaign tracking
PPC is a field bound to produce more rewards as more effort and time is put into it. Hopefully, these few tips serve as a great starting point for you in order to improve your pay-per-click campaigns to increase ROI.
If you need help managing your PPC campaign, then you should contact IMPACT Digital Marketing. We have spent years learning new tactics and refining our PPC management services in order to help our clients get the most value out of their campaigns. With our experience, tools, and techniques, we can help you build healthy PPC campaigns that produce results in real-time. Contact us today to learn more about how we can help with your PPC strategy for 2022.
Take 5: Tips to Find Best Video Production Service
Currently, video is the fastest-growing advertising medium for business. More companies are beginning to realize the effectiveness of video in marketing their products and services. When produced properly with skill and knowledge, this trend can significantly benefit a business. So, when planning to add video as part of your marketing strategy, hiring a professional video production service is a smart option.
You might be unsure about what to look for in a promising service provider. Keep the following top five tips in mind when hiring a video production service to ensure you get the best outcome.
1. Communication Is Key
Are they easy to work with? Do they go beyond the basics? Does their work match what you are looking for? These are prime questions to ask when choosing your new video production service. Other important factors to consider are the various techniques used, the strength of people cast in the video, and the different services offered. It is crucial to first establish clear expectations before you start your search. Make a checklist of what you want, and go through it to choose the right match for your video production needs.
2. Locate Likeminded Providers
It’s important to take time to learn about the level and field of expertise of each production house you have on your list. For instance, if you are planning to make animated videos, make sure to seek referrals from people with good 2D experience with proof of their stated work. Research clients they have worked for and the work they have produced. You can look into learning more about who is working behind the camera. All this information can help indicate which production house is the best fit for you.
3. Look Beyond Demo Reels
Video production companies often show demo reels to highlight the type of services they provide and the videos they produce. However, it’s best to look out for more examples, not just the demo reel. You can look at their portfolio to see the latest works they have completed. This should give you a better idea of what you should expect to get when you hire them.
4. Balance Goals and Budget
Higher quality means higher budget. Quality video can extend your outreach, and with more outreach, you get more expansion and converted sales. There are several factors to consider when setting your budgets, such as location, video length, video quality, and the number of actors. Your budget increases when you increase any or all of these elements. So, always be aware of goals for your project and budget to make sure you balance them.
5. Plan For Long-Term
If you have to create multiple videos, then save yourself the time, energy, and a few headaches by hiring the same team throughout the long-term extent of your production plans. This way, your videos stay consistent and uniform with fluid style and feel. They will also look good together on your website and social media channel. In the long run, the video production house can also serve as an extension of your team.
When choosing a video production service, keep these tips in mind. Remember, as long as you have a clear vision for your video needs, a good production house can bring it to life. IMPACT Digital Marketing is a professional video production company experienced in working with a wide range of businesses. If you want expert advice and support for your video projects, get in touch with our team today.
Building An Effective Landing Page For Your Business
An effective landing page is essential for a successful online marketing campaign. Even if you provide amazing offers and customize your PPC ads to perfection, without a good landing page, it would be much more difficult to effectively grow your business.
By definition, a landing page is the display that users will first see to get an impression of the brand or business. If it is done well, users are more likely to go ahead and pursue more from your business. In this guide, you will find five critical landing page practices to follow for a far higher chance to capture new leads and generate more sales.
Visually Appealing Design
First and foremost, your web design should be visually appealing for visitors. Factors such as maintaining a minimalist design, white space, and a clear call to action are some important elements to consider while creating your web design. It is good to work with an expert if you want to make your landing page stand out in the sea of them.
Pre-Plan Design
Before building your landing page, take time to plan and form a page that will serve its purpose. Consider what the page should present, your target goals, and what you aim to achieve. A well-planned landing page design should support the call to action, or CTA, and clearly showcase your products or services. Planning is important when creating landing pages. It makes designing easier and more successful.
Make It Responsive
Today it’s very important to make sure landing pages are easily accessed and navigated on different devices. Responsive web design and mobile-friendly sites significantly help double your conversion. Work with your team to improve fast loading, navigating, and ultra-clickable features for each of your landing pages.
Tailor Landing Pages for Specific Audiences
If you have been promoting your business quite well, you are likely to get traffic from different sources. A user that visits your landing page through a Facebook post will be different from those users that visit your landing page through a link or PPC ad. Try to customize each landing page to suit different audiences.
Let Visuals Speak
While content is an important aspect of landing pages, visual media can help display the intentions more vividly. Make sure to use video and images synchronized with the content in the landing pages to make your messages more clean and captivating.
New goals and challenges may arise at every stage of your business venture. Regardless of your goals, it is important to take continuous steps to enhance the landing pages. Consider these aforementioned tips to boost landing page conversions.
If you are looking for professional landing page designing services, contact IMPACT Digital Marketing. Our team is dedicated to helping our clients create stunning landing pages for their websites that are interactive, SEO-friendly, and user-friendly. This will also help grow website traffic, business sales, and profits. Feel free to contact us and talk with our team. We are happy to help develop your landing page design and more.
Five Things to Consider in Your 2022 Marketing Plans
As Q4 creeps closer to a new calendar year, we are preparing for new changes in ever-evolving marketing trends and COVID-centric consumer shopping habits. Marketers need to know how to best align strategies to these changes to make your new year marketing footprint one that’s foolproof and action-packed. From retail customers to B2B clients, online shoppers, and service-based buyers, every solid marketing plan is tailored to treat its target audience with a unique customer experience. Consider these five suggestions for your 2022 marketing plan as intended to best serve your audience.
1. Reevaluate the Needs of Your Target Audience
Marketing may seem rather effortless when we think we already know all there is to know about our target audience. However, let’s not forget how they are humans who are much like ourselves. Just as we tend to change with time, age, and various life circumstances, our target audience will continue to grow and evolve regularly, too.
Because of this constant, often emotional evolution, we must actively work to refresh our knowledge base as we redefine our audience’s interests, hobbies, goals, and preferences to best serve their new needs. We realign our marketing efforts with their latest changes to remain relevant to their renewed needs and wants. This is how we ensure products and services stay needed and wanted for businesses to continue profiting in congruence with the growth and expansion of our target audience.
The world is changing rapidly as more people make the bold choice to move away from a traditional office space and structure and to also work from home. Entrepreneurship is booming as hard workers seek new ways to flourish for themselves. Demand is climbing higher as desires increase and magnify, along with new leveled-up goals and more preferred lifestyles.
For example, if your client was living a traditional nine-to-five structured lifestyle with children in school prior to COVID, things have inevitably flipped all kinds of ways from work-life to balancing kids’ virtual school and managing household tasks like grocery shopping and keeping the house clean. We’ve experienced new shortages on essential items like the lack of toilet paper, paper towels, and bottled water. We’ve learned how to entertain ourselves at home much better than we ever could or had to before entering this new COVID era. All of these small yet meaningful notes of day-to-day lifestyle nuances snowball into significant change all around. From the way, we now order takeout through a choice of automatic delivery apps to virtual grocery shopping via click-list on our laptop, tablet, or smartphone. There is not much that has not changed when you look back at pre-COVID versus now.
As these things continue to grow and change into 2022, our marketing efforts and strategies must accurately reflect the societal shift we are all experiencing together in real-time. In order to stay connected and remain afloat, it’s pertinent to realize how people prefer to purchase from brands that truly know them, their personality quirks, and their unique needs as they continue to grow and change with time, age, and various life circumstances.
2. Consulting Customer Experience
Consulting customer experience when it comes to marketing strategy efforts is a guaranteed, regular recommendation. However, it’s become an undeniably integral component of marketing plans in 2022. As we recently crossed the 19-month mark of an all-new COVID era, we’ve grown newly accustomed to pandemic-induced norms and unpredictable shifts in habitual tendencies.
From the fresh concept of curbside pickup spreading from grocery to takeout, and pet store purchases, to widespread delivery apps for everything under the sun and rapid arrivals driving last-minute online shopper agendas, we are starting to see which new trends are here to stay. As people slowly start returning to pre-COVID shopping options, many are now sold on this evolved way of e-shopping. What’s easy, convenient, and cost-effective wins the day. This is not new and has always been how we nudge forward in all things momentous. When it comes to marketing, we must continue to adapt, rising to each occasion above standard-setting expectations to stay lightyears ahead of any potential competition.
Customer experience has been revolutionized in the wake of COVID with heightened attention for all things sanitary and hygiene-centric, specific to health-conscious precautions. Hand sanitizer, wipes, and masks will never be looked at the same again, having seen the integral role they continue to play in this global pandemic that is still panning out in new and unfamiliar ways. It seems that the light at the end of the tunnel may be trying to start to shine. However, we are not quite out of the woods just yet, and it’s still a bit dark and unclear just ahead.
As we all continue to do our best to wade through these new waters of life together, it’s important to note the significant role we as marketers play in helping our clients and customers alike rest assured with safety protocols in place for their direct benefit, comfort, and continued good health. What’s most important here is how we choose to actively pursue the best ways to display our care for clients and customers. This is an opportune time to shine light upon healthy practices as we market our products and services in the new year.
3. Funnel of Thought
The deeper into the funnel we take our marketing strategy plans for 2022, the more fruitful the results. At the top of the funnel, buyers are busy gathering pre-purchase information. Not yet ready to buy, they are researching and reading about the possibility. When they move along to the middle of the funnel, the buyer starts to interact with brands online, as well as in stores. This involves talking to people who have purchased from the brand to learn about previous customer experiences.
The bottom of the funnel is where buyers are ready to purchase or begin a service. For your 2022 marketing plan to work, the messaging needs to be specific to each stage of the funnel. For example, at the top of the funnel, we need to provide customers with their preferred options for resources. This helps the buyer better understand and identify with confidence that this is the right decision for them. In order to do so, we must be prepared to educate them on what they can expect and anticipate. The middle of the funnel may involve access to documented testimonials with target messaging specific to the buyer’s demographics, industry, or browsing history. Finally, the bottom of the funnel includes hot, time-sensitive offers like a promising promotion, temporary flash sale alert, or notifications reminding them to return to their cart for the final checkout of their previously chosen items.
Some things we need to make a note of now that we may not have had to ever before in a business sense include mindful, precautionary measures, such as social distancing and sensitivity to pandemic-related propaganda. Many of our clients and customers have dealt with tragic losses resulting from COVID, be it beloved family, childhood friends, lifelong careers, homes, and dreams. It’s been a time of great loss, but with it comes a time of great hope. We can contribute to the revitalized spirit with our funnel-specific messaging. Mindfulness and sensitivity are prominent here as what we say may be taken to heart more than it would have before. People are having a hard time adjusting to the new sense of what’s normal now, and we can do our best to help them as we continue to cater our message to their new needs and wants.
4. Clarify Your Message
Clarifying your message can make or break the intended outcome of your 2022 marketing plan. Statistics don’t lie; people are not willing to spend much time waiting on a website to load regardless of what they’re looking for. What’s more, if they don’t see exactly what they seek in that blip of an allotted, three-second time frame, they will leave your site for another that serves them faster and clearer, hence the significance of clarity in your messaging. It must be upfront, centric, and clearly displayed so buyers can see exactly what you offer without question or room for doubt. It should not be difficult to figure out the intended purpose of your landing page. The more you actively work on clarifying your message, the better the target audience will identify with buying what you are selling.
For example, whether your end-goal is to sell the shiny, electric vehicle to a new, high-profile client, or it is to seal the deal on a major service-based contract with a national corporation, the client must be the center of your message and serve as the hero to their own story, not your brand. As you learn more about their problem and how your solution can serve as a tool to help them solve it, you present that information to them strategically. Watch as they can put the pieces of the puzzle together on their own with your professional, well-intended guidance, ultimately deciding for themselves that this purchase is in their best interest, solving their own problems.
5. Be Real
When building out your 2022 marketing plan, it’s best to remember people can read between the lines of a calculated sales pitch as well as they can sense honest, well-meaning genuineness. Be a real brand that showcases who you are candidly. People appreciate authenticity and transparency, and it speaks volumes when identified in messaging.
At the same time, people disconnect when it comes to industry-specific corporate language and have difficulty comprehending it. Think about how you feel at the doctor’s office when the physician starts to speak in medical jargon that you might not be as privy to in the professional, textbook sense. It sounds like a bunch of mumbo jumbos, doesn’t it?
You don’t want your target audience to read your messaging as mumbo jumbo, yet they will do just that if it is not crafted in a natural, well-meaning, authentic method of communication articulated to match how they prefer to receive new information without feeling like they lack the knowledge necessary to understand truly. The more real you can be with your messaging, the better you will serve your target audience.
Wondering what’s next and where to begin? Let’s continue this conversation. You are invited to learn more about how to best align your 2022 marketing plan with messaging that meets your customers right where they are. Get started with a free consultation with our team, here.
Tip-Top Design Elements for Your Brand’s Website
Web design is a key part of providing a positive and satisfactory online experience. Websites are ever-changing, and modern web design has so much to offer your brand development, awareness, and growth.
While some factors, such as the need for relevant, engaging, and timely content, remain important elements in website design, there are other useful aspects a web designer can integrate into your website to boost its performance.
Below are the top elements that every great website should contain with designer recommendations for enhancing website user interface, design, and functionality.
Clean and Bold Typography
For a website design to be distinctive, it must feature clean, clear, and bold typography. Good typography helps balance the structure of your website design between the visual imagery and the editorial copy.
Understanding the different typographic elements and skillfully applying them to your web design will enhance user accessibility and readability to further ensure an excellent user experience for your site visitors to keep coming back for more.
Simple Navigation
The success of your website performance and online presence significantly depends on creating a good user experience. One way to do that is to create a careful user interface design to ensure your visitors don’t get lost while going through your website.
Creating a straightforward web structure with a simple, prominent navigation bar will help to keep your customers coming back to your website for more offerings.
Cross-Platform Compatibility
All websites are not built to be automatically compatible with all devices and web browsers. Your customers will be accessing your site from a variety of devices, such as smartphones, tablets, laptops, and PC, and browsers like Google, Chrome, Safari or DuckDuckGo. Make sure each design element coded into your website can be displayed to function properly on every device and web browser used to view your site.
Accelerated Optimization
In the age of gratification, your website is expected to load and run immediately. If it does not meet the speed requirement of your audience, it will likely be abandoned. Thus, it is critical to optimize all website elements for speed in order to reduce the time between click and content. This means you also need to optimize all images and videos to balance quality with file size for optimal speed.
Navigation Menu
You will find most websites share a menu of features and listed options. While this may provide navigation for users to choose the option they want, it can take up a large part of screen space, especially if the list has many options. This can limit proper accessibility for users with smaller screen devices.
The menu can quickly solve this issue. The menu or icon is the button that opens up into a broader side menu, drop-down, or navigation drawer. This helps save screen space and keep the interface clean while still providing navigational ease for visitors.
White Space
White space is a popular element of minimalist design considered a critical feature of effective website frameworks. Balancing white space and content such as text, videos and redirect links can help your website look clean, organized, and easy to navigate.
While there are many important components to a good website design, integrating these six key elements into your website can make a big difference. If you are looking for an experienced web designer in Michigan to help you, IMPACT Digital Marketing offers elite web design best practices and techniques. Contact us today to get started on sprucing up your company’s web design strategy.
Here’s How Video Production Helps Your Brand
Video marketing is an increasingly important part of every effective marketing strategy. More businesses are turning to video content marketing, as it has proven to provide promising results and ROI. It is no secret that creating a video that benefits your brand takes time, patience, and effort. If you aim to establish original video content that entertains your audiences and keeps them engaged, using a video production service might be the best decision you can make for your company’s growth and success.
Video production services include creating video content from pre-production to post. This may include a production crew, writers, editing teams, actors and others to be managed throughout the process.
Video production companies play a vital role in promoting brands to a large audience. Here are the key benefits of video production services to promote your business.
Engagement
Video production professionals are purpose-driven storytellers that help businesses connect with their audience. If you are not sure what type of video will work best for your business, professional video production services will definitely benefit your business. They can help you create a video story that will impact your target audience and encourage them to engage with your brand.
Originality
If you feel like your business is struggling to grow as you intend or desire, even after great marketing efforts, then it’s beneficial to pursue video production services. Because video production professionals work with a variety of clients, they are equipped with more knowledge, expertise, and ideas. This helps them provide you with a creative vision to help you reach the target audience effectively.
Exposure
Some businesses may hesitate to pursue video production services for various reasons of concern. Professional video companies go beyond the tasks at hand to accomplish the goal of impeccable production with great dedication and purpose.
The experienced team can help you hone creative ideas based on the most effective methods aligned with your marketing strategy. This way, you can create a video that is high-quality, entertaining, and useful for your intended audience. Creating such a video will help your brand stand out from the competition and promote your message.
Video is most effective when you know how to use it wisely. It can be a powerful addition to your marketing strategies set to promote your brand. If you have decided to pursue video production services to grow your business, contact Impact Digital Marketing. Our team of professionals come experienced in producing great videos, using the best equipment and software available. Our team will also work with you throughout the process to ensure you are happy with the result. Contact us today to get started with video production services.
Target a Trustworthy Pay-Per-Click Company
No one wants to do business with a shady company. Pay-per-click (PPC) advertising is an excellent digital marketing tool, and for great reasons. It helps businesses boost brand recognition, attract traffic, welcome leads and increase sales. While it is possible to manage PPC ads without help, doing so is not simple or intuitive, and it can grow to feel exhausting. Hiring a pay-per-click management company takes the guesswork out of it and returns your time and energy to other equally important matters.
With so many PPC management companies out there, choosing a company can make a big difference between a successful ad campaign and a static effort. Carefully choosing the right PPC management company offers your business the benefit of higher return on investment. Let’s look at key pointers to help you choose and hire a trustworthy PPC management company for your business.
Goals and Objectives
Before looking for a PPC management company, first consider what you want to achieve with PPC advertising. Avoid setting general goals, such as simply increasing traffic to drive sales. Try to make your goals as specific as possible. For instance, if you want to increase leads, your goal may be to increase them by a certain percentage within a specific time range. This helps with measuring ROI effectively.
Setting specific goals will help you hire a company to assist with achieving them. Communicate your goals clearly at the beginning so the potential PPC company can decide whether they have the right tools and resources to help you meet the objectives.
Experience and Expertise
The main advantage when hiring a PPC company comes with experience and expertise that your team might not have. A company that has been in the industry for many years usually means that they have worked on a range of different ad campaigns and thus gained useful knowledge and techniques to run a successful campaign. An experienced PPC management expert can take a look at an ad campaign, identify the issue and optimize it for best results.
Transparency Speaks Volumes
Honesty builds trust and good relations. The company of your choice should be fully transparent with you at all times. Avoid working with a company that does not allow complete access to your PPC account or provide you with the fine details of everything they are doing to successfully run your ad campaigns.
A legitimate pay-per-click management company will simply gain access to your existing PPC account through a master account, giving access to both. They will also prepare and provide you with a detailed report of your campaign. This should include matters such as cost, leads, clicks, conversions, and performance. If the PPC company is comfortable working with full transparency and detailed reporting, they might be the right choice for you.
PPC is a measurable form of digital marketing that can be scaled to success. When done properly with the right knowledge and expertise, it can provide rapid growth. Hence, working with a trustworthy PPC company is crucial. If you are in the market for a new PPC company, choose Impact Digital Marketing. We are a trustworthy pay-per-click management company in Michigan. Our team can help your business grow online with proven strategies and customized campaigns. Contact us to learn more about how our services can help your business flourish today.
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Promote Your Local Business Beyond Social Media
Without a doubt, most marketing plans direct great emphasis on using digital platforms like social media to promote business. Not only do social media platforms give your business exposure, they also help build authority in a particular niche.
However, social media isn’t the only platform fit to promote your local business. There are many other marketing strategies that you can take advantage of in order to reach plenty more potential customers.
Regardless of your business niche, the following are some of the best ways to promote your local business.
Content Marketing
If you are willing to spend a little extra time and effort to promote your local business, content marketing is a great option. In a nutshell, it is about attracting people by creating and sharing valuable content. This may be infographics, how-to guides, educational blogs, or answers to specific questions people may have.
It is important to understand that content marketing isn’t about directly selling your product or services. It’s more about sharing valuable knowledge with people so they can connect and communicate with your business. So, focus on sharing valuable content, as this will help you build trust with your customers.
Send Newsletters
Effective email marketing helps you stay in touch with customers or clients, while simultaneously informing them about the deals and offers to encourage them to visit your store or website.
Here are some important things to remember when creating an email newsletter:
- Ensure your email content is useful, helpful, and informative.
- Ensure your email looks authentic.
- Try to use short and precise subject lines.
- Don’t spam the audience with lengthy and useless information. These types of emails are mostly ignored.
Work With Other Entrepreneurs
Contact local entrepreneurs in your area with an intention to partner with them. This is an effective and cost-efficient way to generate referrals and promote your business.
When you partner with local entrepreneurs, you become their direct recommendation whenever their clients require the product or services you provide. You can also offer to promote their business on your website, as well. As a result, both parties benefit.
Participate In Networking Events
Attending networking events is a great way to meet new people and promote your business. When you become a regular participant at professional networking events, you can build a good reputation by sharing ideas and creating awareness, which in turn can help raise your brand awareness.
Taking part in local networking events is a key to promoting business. You may meet potential customers from places you least expect.
Invest In Outdoor Ads
Even today, traditional outdoor ads are considered an effective form of marketing. Posting outdoor ads will help you build your business as the go-to place, wherever someone needs a product or service you provide.
It is important to focus on delivering your message creatively to ensure the contact information is identifiable and easily located.
While we have talked about some of the most effective ways to promote your local business, it is important to understand that there is no single solution for all marketing issues. The best thing is to try different methods and figure out the best techniques that work for your brand.
Ready to promote your business to a larger audience? IMPACT Digital Marketing is a leading digital agency in Michigan. We specialized in SEO, PPC advertising, website design, social media campaigns and more. Contact us today to learn how we can help you promote your local business.
Promoting Business With Video Content Marketing
The world of business has witnessed many changes over the years. No matter how small or big the company is, the role of video marketing is more prominent than ever.
Video marketing gives your business a unique advantage and capability to connect with audiences and convert them into customers. Many businesses use video as a marketing tool. It has become a necessity that is imperative for growing business.
Let’s look at the factors that make video one of the most profitable and versatile digital marketing tools for growing your business.
Showcase Your Product
Video content can work as a great tool to help audiences learn about your products or services. Customers are more likely to purchase your product or service when they understand its use and how it can help them. Video can be used to clearly explain to viewers how things work. Creative and interesting videos can present the concept more clearly than text. The content is more memorable than static copy alone.
People Love Videos
Video is the most popular type of content that online users consume every day. Video works as a great learning tool, as it’s super easy to digest, engage and understand.
By adding interesting videos to your webpages, you can increase the time visitors spend on your site. Adding product videos, demos, and how-to content can increase your reach to your target audience while providing value to customers and boosting retention rates.
Encourage Social Shares
One of the best benefits of video marketing is expanded reach. Social videos get more shares than image and text content combined. What makes videos valuable is they are not only entertaining but also provide value, ultimately enticing return viewers.
Video is one of the most effective ways to get your business in front of seas of eyeballs. You can simply embed videos on your website and share them through different social media platforms and emails. Remember to create fun and useful videos to encourage more social shares and increase traffic.
Great For SEO
Videos create a huge SEO advantage to promote your business. About 70% of the search result listings are videos. That means uploading videos that target common search topics can be a great way to get your business on top of search engine results. Search engines, like Google, are also rewarding video producers with more traffic and qualified visitors that can be converted into customers.
Reduce Ad Spend
Video is one of the most cost-effective methods to promote your business. With engaging videos, you can reduce your expenditure on ads and still pique the interest of a large target audience. You can use platforms like YouTube to place interactive ads on top-performing videos for further reach, too.
As you can see, video marketing is a great way to promote your business and effectively reach more people. If you have not yet tried video marketing, there is no better time than now.
If you are looking for an effective way to stand out in the sea of competition, it’s time to contact IMPACT Digital Marketing. We would love to sit down and discuss your goals and budget to help you understand how to use video to promote your business. We can help you determine the best type of videos that will work for your business to maximize your marketing strategies outcome. Contact us at IMPACT to schedule a consultation.