Four Ways to Improve Your Website Post-COVID-19
The world has been shaken by the COVID-19 pandemic, affecting many lives and businesses. While many businesses have been forced to halt or cut back their marketing efforts due to lockdown, there are hidden positive opportunities that businesses can take advantage of. Since we have more time to spend indoors, it is a good opportunity for businesses to focus on improving website performance by reaching out to a web design company in Michigan for a better online experience. This can in turn help to increase your customers when the situation gets back to normal.
There are many strategies that you can do to improve your website performance and increase your search rankings. Here are four effective ways to improve your website in order to boost post-COVID-19 sales:
1. Refresh your Website Content
Your website content plays a key role in making your website successful. It is important that you update the content on the website on a regular basis. We recommend using a content audit checklist to review the content on your site. The content should be short, clear, and useful to encourage visitors to take action. Look for places to add links, keyword optimization, and update facts.
2. Improve Load Speed Times
No customer wants to spend their time waiting for a page to load. If the loading speed of your website is slow, you are going to lose potential buyers from your website. Website loading speed also has an enormous effect on how your website ranks on the search engines. Having a slow-loading website makes it harder for potential customers to find your site.
One of the simplest ways to improve your website loading speed is to use a WordPress plugin to minimize image file sizes. A more complex method is to transfer your hosting provider to a cloud server in order to achieve more bandwidth.
3. More Videos and Images
Videos and images play a crucial role in getting the attention of the audience and making sales. Since the customer cannot come to your store in person and examine the product you are offering, any customer would like to go through several images and videos before they make their buying decision. A good image for videos will play as an alternative to communicating your message and giving the customers something closer to the in-store experience.
4. Provide better Customer Service Options
Thanks to the recent technology improvement, today you can provide several customer service options to customers to ask queries to clear their doubts.
Most customers prefer a self-service support system through which they can follow certain guidelines to resolve their issues on their own. This helps you to reduce the overhead expenses on customer service, offloads your team, and saves customers the time of waiting in line for a representative to attend to her or him.
Another great idea to improve your customer service is to add live chat customer service on your website. This will allow customers to resolve their issues efficiently and also enjoy a better experience with your service.
These are just a few important strategies that will play a key role in managing your business as you look forward to recovering post-COVID-19. If you require expert help in managing your website and improving its performance please contact the experts at IMPACT Digital Marketing. We are a leading web design company in Michigan, with the expertise to improve website performance and ranking.
For further information, you can visit https://impactdms.com/
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5 Ways Lead Generation Marketing Agencies Can Grow Your Company
With more agencies opening doors and professionals setting up small offices with niche offerings, the modern digital marketing industry is getting increasingly competitive.
Regardless of whether you have your sight set on growing your business in Michigan, it’s foolhardy to overlook the importance of a lead generation strategy.
If you are having trouble to boost your marketing leads or generate referrals to successfully sell your services to local entrepreneurs or businesses, go through the following five tactics that you can employ to improve your lead generation marketing.
1. Analyze your Target Audience
Before you start initiating your marketing campaign to generate more leads, it is important to first understand who is most likely to require the type of service your business offers. Discuss with your clients or customers and ask about their backgrounds, goals, and what they expect to get from your product or service. Also, ask about the challenges they experienced while going through the process of making a decision.
Once you are aware of your clients’/customers’ challenges and goals, you can develop your lead generation strategies and campaigns to suit the preference of your target audience.
2. Set campaign goals
After you have determined what your client/customer requirements are, your next step is to set a goal for your team to achieve. When setting up your lead generation goal, it is important to consider how those goals align with your business goals. Another important factor to consider is the possibility of your team to achieve those goals.
You should also consider upcoming campaigns, additional changes, and other ongoing projects that may directly or indirectly influence the lead volume.
3. Developed post-click landing page
When you have pulled the attention of potential clients/customers towards your product/service, you want to convince them that it’s worth your time and money.
Your landing page plays an important role in this matter. These standalone pages are built using elements that can help boost the chances of getting your offer being claimed. The elements include:
- A benefit-oriented headline: Attractive headlines capture the attention of the audience immediately and encourage them to continue on.
- Engaging media: Videos and images are important effective tools in advertising to capture the attention of the audience and convey information.
- Social proof: Testimonials, positive reviews, case studies, etc. are great ways to tell the audience that your offer is worth claiming.
- A well-designed form: A well-designed form can encourage your prospects to share the kind of information you need from them. Remember, the less information you ask from your prospects, the higher the chances to convert.
- Call-to-action button: The purpose of the call-to-action button is to courage visitors to call or contact for your service. It is important that the call-to-action button is convincing and attention-grabbing.
4. Integrate with Technology
Today, simply providing a cookie-cutter offer isn’t going to be enough to attract people from buying from you. You need to create an offer that is original and useful for your audience if you expect to see great results from your lead generation marketing strategies.
5. Test your Campaign
Testing your campaign is very important before you start driving any traffic. To ensure that your lead generation campaign is running smoothly, start by checking if the links of your post-click landing page are running smoothly. Then, check that your conversion pixels and tags are working as well. Ensure that your leads are scored and sorted out correctly so that your team can follow up efficiently. For the campaign to be successful, it is important that the process on both ends are working properly.
IMPACT Digital Marketing is a professional digital marketing agency in Michigan that employs a number of effective marketing strategies to help clients grow their business. If you are having trouble managing your lead generation marketing strategies, you can talk with our digital marketing agency in Michigan. When you work with us, we’ll make sure that you generate more leads and achieve your goals.
For further information, you can visit https://impactdms.com/
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5 Lead Generation Marketing Strategies to Build Your Agency
As the competition between digital marketers increases, building effective lead generation strategies has become an important concern amongst agencies to grow their organization. More customers are needed for any agency to grow. No matter what type of changes arise in the advertising or marketing world, the main goal of any agency will be to engage and grow more traffic into their business’s website in order to increase sales and revenue.
If you are looking for the best ways to generate leads for your agency in Michigan or anywhere, here are 5 lead generation strategies to help get some impressive results.
1)Determine your target audience
Generating thousands of leads will all be meaningless if they are not converted into clients or customers that fit for your agency. The first step to building effective lead generation marketing strategies is to research and figure out who actually is your target audience.
Learn about your current customers, where they are online, what they are looking for, their challenges, and goals. Once you figure this out you will be able to frame your lead generation marketing strategies, best suited to attract your target audience.
2)Formulate a realistic plan
You must understand that it takes a lot more than sketching a simple mission and goal to build a business strategy that’s both highly engaging and sustainable.
Proper analysis is very crucial when formulating your strategy. Pay attention to the current market trends and build strategies that fit your goals. Make sure that you get the real-world insights and then implement possible action plans.
3)Build a marketing funnel
When you have established the foundation of lead generation marketing strategy, it’s time to build a marketing funnel that will work to acquire leads and convert them into sales.
Whether the journey of potential buyers will end in a sales conversion will depend on important dynamics, including:
Awareness
Your goal here is to make people recognize your brand and attract them with what your agency is offering and guide them down the marketing funnel.
Interaction
Here, your audience would want to know more about what it is that you are offering. It is a good idea to publish relevant articles and blog posts that direct your audience toward contacting you or signing up for a newsletter.
Interest
Once your audience gets familiar with your agency, you want to keep them interested and engage until they develop the desire to buy.
Action
At this point, you will see the outcome of all the efforts you put in to reach out to your audience and lead them to buy your service or products.
It’s important to ensure that your strategy is properly equipped to bring out the results you desire for your agency.
4)Determine what offer will attract your audience
Today, simply providing a cookie-cutter offer isn’t going to be enough to attract people from buying from you. You need to create an offer that is original and useful for your audience if you expect to see great results from your lead generation marketing strategies.
5)Examine and optimize your lead generation marketing
When it comes to lead generation marketing strategy, it’s hard to get it right the first time. Whether it be in a new headline, ads, or in other forms, the only way to improve your strategies is to know how they are performing in the first place. So, it is always best to examine how your strategies are working and optimize them from time to time.
Building an origination is one thing, and keeping it running towards a goal is another. For this reason, it is important to carefully craft your lead generation strategy that fits your business. Let the experts at IMPACT Digital Marketing help you. We are a professional lead-generation marketing agency in Michigan and we are confident to help your organization grow.
For further information, you can visit https://impactdms.com/
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How SEO Agencies contribute to the World of Digital Marketing
With the evolution of digital marketing, people are now getting to recognize the important role of SEO for boosting online business growth. Small to big businesses began to realize the need for SEO experts and SEO agencies to help their business in the online market reach their goals by increasing traffic and sales.
Why is SEO getting popular?
Search engine optimization is a technique for improving website traffic. If you are building an online business in Michigan or any part of the world, you will definitely need the help of an SEO agency to boost your leads.
There are different SEO features and tools that are used in order to increase website traffic. The reason why SEO is getting so popular is that it helps in increasing site visitors by ranking the website very high on the search result page. The more visitors you get, the higher the chance of increasing conversions.
With an improved and optimized website along with the help of a professional SEO agency in Michigan, you can increase your website ranking as soon as the keywords rise to rank higher.
Role of an SEO Agency
A SEO agency in Michigan consists of a talented team of SEO experts who assist clients in the advancement of SEO features and technologies.
The main goal of the SEO Agency is to help clients increase the number of visitors on their website, thereby increasing exposure of the company’s services, products, or brands. The advantages of getting help from a SEO Agency include:
Improve in Online Visibility
Using proper SEO techniques, the professionals will give a higher ranking to your website. The higher your website rank on the search result page, the more visibility it is for your brand. The expert SEO agency team will also use powerful tools and techniques to make your site more visible and reliable.
Build Networks
Social media is an important aspect of search engine optimization. By ensuring high website visibility on different social media platforms, you get an advantage to build various networks with potential customers and grow your brand.
Reduced Expenses
With a SEO agency assisting you, there is no need for you to spend money on purchasing SEO tools and in training your SEO team. A reliable SEO agency comes equipped with all the necessary tools and SEO specialists to manage your project. This helps you reduce your expenses while increasing your leads.
For the best outcome, it’s crucial that you hire the best SEO specialists
If you are looking for a SEO agency in Michigan, hire IMPACT Digital Marketing and be on the profitable side. We guarantee a maximum return on your investment. Our team of SEO professionals works on targeting the right audience with higher chances of converting into clients or customers.
For further information, you can visit https://impactdms.com/
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Dirty Secrets of SEO Agencies You Should be Aware of Before Hiring One
Getting your website ranked on Google is not a task that can be done in a day or overnight. It takes great skills, a lot of time, and effort to position and optimize a website in order to get ranked on search engine results. This is why most businesses and website owners choose to hire a Search Engine Optimization Company in Michigan to rank their websites.
A good search engine optimization company like IMPACT Digital Marketing agency in Michigan, can help improve your website rankings, provide guidance in terms of content and keywords, and generally set your business website up for digital marketing success.
However, not all search engine optimization companies are created equal. While some may be pretty transparent about their work, some may hide away their tactics. Most engine marketing agencies tend to have their own little secrets. This is why it is important that you understand them and choose your SEO agency carefully.
Here are two dirty little secrets of SEO you need to be aware of, inquire, clarify, and be ready to walk away from if the SEO agency tries to validate them.
Targeting the Wrong or Weak Keywords
The job of an SEO expert is to get your website on the 1st page of Google. For this, keywords play a crucial role to rank your site. A good search engine optimization company will first try to understand what your business is about and then carry out keyword research to determine strong keywords for your business.
When the right keywords are implemented into your site, you will be able to see an increase in the number of site visitors and conversion.
Unfortunately, not all SEO companies tend to work on strong or the right keywords. A dishonest SEO company will get your site ranked for those keywords that no one or very few people are searching for on search engines. Instead of boosting your business, this will only impact your business negatively.
The SEO agency will tell you that they got your website highly ranked on search engine results, just as they said they would. However, since the keywords that rank your website have a very low volume of searches, you will only be getting little to no visitors to your sites. This way your time and resources are wasted for nothing.
Buying or Building Backlinks
Another secret you should look out for is the use of backlinks.
Backlinks are still arguably an important factor in ranking any website on the search engine. Backlinks are basically an endorsement from one website to another indicating that they provide website links that are a good source of information.
SEO agencies now understand that the more links your website have, the higher the chances for it to rank. While a good SEO agency tries to add relevant links as possible, some faulty agencies may choose to take shortcuts for a quick boost by building their own chain of websites to link client websites. Some companies choose to buy links from spammy or irrelevant websites to boost ranking.
It is important to know that these practices are considered a severe infraction and Google can penalize those websites with such practices. It is really difficult and can take lots of time and money to recover from such penalties. Hence it’s always best to avoid them in the first place.
Choosing the right search engine optimization company not only makes your money spent worth it. They will also take care of your business for more progress. If you suspect your SEO company is not using best practices and looking for a change, contact IMPACT Digital Marketing. We are a leading search engine optimization company in Michigan. We are ready to share insight on how to boost your website rankings.
For further information, you can visit https://impactdms.com/
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Understanding the Importance of Responsive Website Design
Nowadays having a website that looks great and works well on desktops, tablets, and any smartphone’s browser has become a necessity that cannot be overlooked. You can achieve this by investing in responsive web design. In Michigan, a Website Design Agency like Impact Digital Marketing has some of the best web designers in Michigan. They can help you build a responsive web design to benefit your business.
Today, as the public becomes more tech-savvy, most people make use of mobile devices for online banking, online shopping, and various social media platforms. For these reasons, it is crucial to invest in responsive web design. Since most people will be using a tablet or smartphones to go through your website, your website must be able to work well on those devices.
Let’s understand why responsive web design is essential and how it can benefit you.
Responsive web design makes web content flexible.
Responsive web design allows all your pages and web content to fit across different devices and screen resolutions. Whether on a desktop, laptop, or any smartphone, all pages, and web content will be easy to navigate and browse through. Responsive web design provides an optimal user experience across the board. Your site visitors will be able to navigate your site with minimum scrolling and resizing.
Improving user experience benefits your business
By improving user experience, responsive web design helps build a positive perception of your business or brand. When visitors can access your site easily from any device, they are likely to come back for more business. Which means you will get a higher conversion rate for your site.
Improve website ranking
Responsive web design is also vital for improving website ranking. Websites built with responsive web design are generally going to load faster. This ultimately boosts site ranking and decreases the bounce rate on your site. Responsive web design also makes the site easier for social sharing, helping you to grow your audience for your business or brand.
Better SEO
Another advantage of building a responsive web design is achieving better SEO. Maintenance SEO campaigns become much smoother with responsive web design. With a mobile-friendly website, you don’t have to go through the hassle of building a stand-alone mobile application and maintaining your desktop website. You can solely concentrate on one website, make it fixable, and responsive on all devices.
With responsive web design now being an industry standard, you must take your time to ensure your website design is at best as it can be. For any professional help, feel free to reach out to our Michigan Website Design Agency. As your go-to Web Designer in Michigan, we guarantee to help you manage your website more efficiently and also improve your website’s SEO, user engagement rate, and conversion rate.
For further information, you can visit https://impactdms.com/
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Why Reviews Are So Important for Your Brand
The accessibility to the web has changed the way people shop for things. Today, we see people going less to the market and instead, browsing the internet more to purchase stuff. Many marketing companies are now competing online to get the attention of these internet users to buy their products or services.
However, with so many options available, it is rare for any buyer to buy anything without reading several online reviews. It is common for almost 90% of shoppers to go through at least one review before making their purchase decision.
This means that no matter what type of industry you are managing, having positive reviews become a key part of branding. If you are having trouble getting positive reviews let the experts at IMPACT Digital Marketing help you. We are a leading digital marketing agency in Michigan that can help you collect better reviews to improve your business’s online presence.
Here are the top four reasons why online reviews are necessary to create a positive online footprint.
Increase Brand Visibility
A brand has to be first visible before the people in order for it to grow and become a successful brand.
Most shoppers will go through different search engine platforms like Google, Yahoo, or Bing, to search for things that they want to buy. All of these sites have their own methods of indexing and showing content. However, all of these value fresh and original content and thus show those content on their first search result pages. Customer reviews can help feed the content machine and allows these search engines to show your content or site on the top of the result page.
Make Your Brand Look Trustworthy
Positive reviews can help your brand build trust and credibility among your customers.
Powerful reviews play a major role in building your brand identity online. It’s easier for shoppers to distrust those businesses with very low ratings. Most of the time they are simply going to avoid reading about the product. This is one-way businesses lose customers. In contrast, brands with average or higher ratings are more likely to see viewers converted to customers.
Expand Your Brand to Reach
Reviews either good or bad have a way of spreading quickly.
When customers have good experience with your product or service, they are more likely to share about that product or service on more sites. This way your brand gets exposed to more people. Hence expanding your brand reach and increasing your revenue.
Increase in Sales
Good reviews are very useful in encouraging people to move forward with their purchase decisions. People often decide which brands or products they should go for depending on the reviews. Seeing many positive reviews about your brands or products can encourage shoppers to buy your products.
So, now you know how important reviews are for your brand, it’s a good time to take steps to improve them. If you are looking for top marketing companies in Michigan, we are right here. As a professional digital marketing agency in Michigan, IMPACT Digital Marketing is confident to lead you to success in digital marketing.
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Struggling to Get Leads? Time for SEO!
Struggling to get leads for your business? Tired of the old and outdated methods like cold calling and bulk emails? What if we told you that you can reach those customers who are actually interested in your products/services? The Michigan SEO experts at Impact Digital Marketing are here with successful SEO strategies to grow business visibility and revenue. Visit https://impactdms.com/ to learn about our SEO agency in Michigan.
The world has turned towards the power of SEO, why haven’t you? Everyone is on Google these days, that’s where you can actually increase your business visibility. The traditional methods may still work but that’s nowhere near the impact that SEO can have on your business.
For any business, the road to success significantly depends on its customers. But the big question that remains is how to reach them without blowing your marketing budgets on cold leads? This is where SEO comes to play its part. With the help of SEO, you can reach the customers you intend to attract, minimizing your costs and maximizing your profits.
Does your business rank high on Google?
Imagine someone who wants to buy a product/service. Instinctively, they go to Google and search for it. Now imagine it is your website that is ranked among the top. There is endless potential for visibility at the Google search engine results page. Not to forget, you are only targeting people who are looking for your product/service so no need to waste time and effort on cold calls.
But to make all this happen, you would need a successful strategy. Google any product/service and you’ll be able to see a million results. There are so many websites out there who compete but only a few make it to the top rankings. A sound SEO strategy can help your business stand out from others. Employing SEO is not enough, doing it appropriately is equally important.
For a successful SEO strategy, one would need:
- High intent keywords
- Easy to navigate website
- Guest posts on reputable websites
- Authoritative backlinks
- Solid on-page SEO
- Well planned classifieds and submissions
When you are ready to work on SEO for the benefits of your business, feel free to reach Impact Digital Marketing. Being a Michigan SEO expert, our strategy and implementation have enabled us to consistently bring in leads for our clients and increase revenue. We are confident to help you grow your business. Reach out to our SEO agency in Michigan now!
Our talented team members are passionate about SEO, and their skill and expertise can help boost sales and grow your business. If you are interested in acquiring lead generation services from our company in MI, please call (734) 224-2605.
For further information, you can visit https://impactdms.com/
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How to Skyrocket Organic Leads with SEO
Are you still using the old way of generating sales leads – building a sales team and have them make cold calls and sales by letters, email, or phone? While there is nothing wrong with that, you might want to consider using more advanced tactics and tools. Because let’s be real, the competition is tough and it’s not getting any easier. That’s why you need to be ahead of the game if you want to strive in this over-competitive marketing world.
Consider hiring an expert SEO company in Michigan, like Impact digital Marketing if you wish to boost your lead generation and increase your sales. As a leading digital marketing agency, Impact digital Marketing offers professional online lead generation services in MI, helping clients to increase leads and sales with an effective SEO strategy.
So Why SEO?
It is important to understand that people have changed their habits of finding and purchasing their products. A simple text or email may not work in pursuing a customer anymore like it had a long time back. Today potential customers prefer to either seek out the information by themselves or use the internet to find information.
This is why SEO has become an essential part of an inbound marketing strategy to boost leads and sales. By promoting useful and informative content you can build a relationship with potential clients that benefits your business in the long term.
Boosting lead generation with SEO campaigns can improve your chances of succeeding in the oversaturated market and ensure that you acquire new leads.
Here are some effective ways to start:
- Ensure that your website is mobile friendly and improve your website loading speed.
- Do keyword research and optimize your content with those relevant keywords. Make sure that your content is useful and is based on the need and demands of your customers. You can incorporate your primary keyword in the title of your content for better results.
- Add powerful CTAs depending on your business’s characteristics. This encourages your site visitors to engage with your content.
- Build authoritative links. Make sure to link it with a reliable site with relevant content.
While all these methods can work to boost your leads, they may be time-consuming. If you don’t have the time, at Impact Digital Marketing we have the skill and talent that can provide effective online lead generation services in MI.
Our talented team members are passionate about SEO, and their skill and expertise can help boost sales and grow your business. If you are interested in acquiring lead generation services from our company in MI, please call (734) 224-2605.
For further information, you can visit https://impactdms.com/
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Why PPC ads are best when left to the professionals
With millions of users turning to Google every day for instant information, the global market is now able to take advantage of this to grow their business. Since Google is only a click away, advertisers and marketing agencies are combatting with one another to land on the top page of the search result in order to increase brand awareness and gain visibility so that users can find them for the products or services they offer, and eventually grow their revenue.
The most common and effective way for marketers to instantly get on the top of the Google search results page is by biding for their place using the Google Ads platform that serves PPC ads. Whenever someone searches for information, Google will show or decide to position your ad against other advertisers depending on your ad’s relevancy, landing page, keyword bid, and expected click-through-rate.
Now does this sound complicated? Well, you will be surprised to know that this is just the surface. Running PPC ads are a great way to grow valuable traffic and revenue if done with a well-thought-out strategy plan, robust optimization, and managed by a professional digital marketing agency.
SEO or SEM or Both?
If you don’t have experience in performing competitor analysis, keyword research, and draft average CPC’s of your keywords, then setting up your PPC ads will only jeopardize your budget. Moreover, you won’t be seeing any results.
It takes an experienced Google Ads specialist with a wealth of experience and knowledge to plan a strategy that works, make effective sharp decisions, and optimize your account in order for the campaigns to be as successful as they should be.
Here are some good reasons to hire a professional PPC team to manage your ad campaign:
- They know how to plan out an effective strategy that works
- They know how to choose keywords that will produce the best results
- They know how to draft an ad or ads that will get more results
- They know how to build credibility with the PPC platform
- The expert can provide you more free time to focus on other aspects of your business.
When you are ready to invest in PPC campaigns, make sure that you hire a digital marketing agency in Michigan or near your location with years of hands-on experience in managing PPC ads for companies like yours. IMPACT Digital Marketing is a marketing agency in Michigan, that specializes in providing PPC management and digital marketing services that can help your business get maximum ROI and sales.
For further information, you can visit https://impactdms.com/
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