6 Reasons Your Website Isn’t Converting Leads
Building a business website is aimed at drawing attention to and spreading the word about your business, while actively generating leads and sales. Sometimes, even after spending a great amount of time, money, and energy, your website fails to deliver the expected results, but why?
There are several reasons that could cause a website’s failure to convert leads. Here are the top 6 design mistakes that may be making your visitors leave your site before converting into a lead.
Your Website is Uclear in Conveying Your Value
When you build a website, it’s important to ask yourself what purpose your site will serve. What value are you planning to deliver to your visitors? What are the problems your target audience is experiencing, and what solution(s) are you providing to help them?
If you’re not clear about this, and your website doesn’t state them clearly, your message is likely not translated to your audience and you could be missing a great opportunity to gain customers.
Your Website Design is More Focused on Appearance than Goals
A website with cool designs and all the latest features may appear trendy and attractive, but it may not be best serving the purpose for your business or its cyber community..
Most of your visitors are likely clicking their way to your site in order to swipe through your content, not just scroll past pretty icons and popular features, but to take a deeper dive for information and what your business provides. If they find nothing that aligns with their goals, they will exit your site, which is why understanding the goals of your target consumers and adjusting your site accordingly is critical in your website’s ability to convert leads.
Your Website Doesn’t Have a Clear Call-to-Action
A call-to-action (CTA) allows visitors to quickly and easily reach out to your business and confidently convert. If your CTA is not clear or worse, nonexistent, it blocks your visitors from taking the next step towards conversion.
Free trials, email subscriptions, downloads, donations, and tours are some common examples of effective calls-to-action. Make sure your CTAs are clear, attractive, and prominent, so your visitors find them quickly and easily.
Your Website isn’t Mobile Friendly
Mobile devices are becoming more and more the preferred mode for surfing the web in search for information, products, and services. You could be missing out on attracting this large number of users if your website is not mobile-friendly, thus it’s imperative to design and construct your website to look good and run smoothly on a variety of mobile gadgets.
Your Website isn’t Guiding Users Through the Marketing Funnel
Your website should be built to support your marketing goals by creating an optimized conversion funnel. The marketing funnel for every business can vary. However, the goal is to create a strategy that is tailored to how your customers buy.
Combining qualitative and quantitative data can help you understand how your customers behave and shop on your website, allowing you to create and optimize a marketing funnel that best suits your customer journey, in order to increase conversions.
Your Website Navigation Menu is a Mess
Whether it is a product, information, or service they’re searching for, visitors want to find results quickly. If your website does not help them find what they’re looking for quickly and easily, they will leave your site and continue their quest on other sites.
Create a clear, logical navigation system that is consistent throughout your website to make things a clear, convenient, cinch for your consumers.
Conclusion
One or more of these common obstacles in lead conversion might be relatable to you, and you’re beginning to develop an idea as to why your website isn’t helping. You want to optimize your website and make improvements where necessary, but you aren’t sure how. A team of experts awaits! Contact IMPACT Digital Marketing to help you fix these or any other issues on your website. Our marketing agency is beyond compare in helping you to optimize your web design, boost lead generation and increase conversion rate. Get started today!
The Cost of Google AdWords in 2022
Google AdWords is a powerful tool that can help you reach new customers and grow your business. But how much does Google AdWords cost?
The answer to this question depends on a number of factors, including your budget, your goals, and the competitiveness of your industry. We can, however, provide some general guidelines on how much you can expect to pay for Google AdWords in 2022.
How Google AdWords Works
Google AdWords is an online advertising platform that allows businesses to advertise their products and services on Google search results pages and other websites across the web. Google AdWords is a pay-per-click (PPC) advertising platform, which means you only pay when someone clicks on your ad.
For most businesses, the cost of Google AdWords will be between $1 and $3 per click. However, this can vary depending on your industry and the keywords you are targeting. The average cost-per-click (CPC) for Google AdWords in the United States is $1.32, but this can range from $0.01 to over $100.
The significant factor in determining the cost of Google AdWords is your budget. You need to set a budget that you’re comfortable with, and that will allow you to reach your goals, keeping in mind that the cost will vary depending on the keywords you are targeting and the competition in your industry.
Another factor to consider is your goals. Are you looking to generate sales or leads? The cost of Google AdWords will be different depending on your goals. If you are looking to generate sales, you may be willing to pay more per click than if you are just looking to generate leads.
The competitiveness of your industry is also a factor. If your industry is highly competitive, you can expect to pay more per click than if you are in a less competitive industry.
Location
The location of your ad will also affect the cost. If you are targeting a specific city or region, you can expect to pay more per click than if you were targeting a nationwide audience.
Cost Per Click (CPC)
The cost-per-click (CPC) is the amount you pay each time someone clicks on your ad. The CPC can range from a few cents to several dollars, depending on a number of factors: the competitiveness of your industry, the keywords you’re targeting, and your location.
Average CPC by Industry
The average CPC varies widely by industry. For example, the average CPC for the legal industry is $3.77, while the average CPC for the retail industry is only $0.47.
Ad Rank
Ad rank is determined by your max CPC bid and the Quality Score of your ad. Quality Score is a measure of how relevant and useful your ad is to the user. The higher your Quality Score, the less you will pay per click.
Ad Schedule
The time of day and day of week that your ad is shown will also affect the cost. For example, if you are running a search campaign, you may pay more per click for keywords that are searched for during business hours than keywords that are searched for after hours.
Device
The device that your ad is shown on will also change the cost. For example, you may pay more per click for keywords that are searched for on mobile devices than keywords that are searched for on desktop computers.
Market Trends
Google AdWords costs can also be affected by market trends, as they can be large contributors in creating a lot of competition for a certain keyword, you may pay more per click than if there was less competition.
Customer Life Cycle
The stage of the customer life cycle that your target audience is in will also change the cost. For instance, if you are targeting keywords that are related to purchase intent, you may pay more per click than if you were targeting keywords that are related to awareness.
Conclusion
As you can see, there are many contributing factors involved in the cost of Google AdWords. A certified Google Adwords Specialist from IMPACT Digital Marketing can help you create a successful Google AdWords campaign that’s just right for you, your business, and your budget.
Where to Find Web Design Inspiration
What is Web Design?
Web design is the process of creating a website. This can range from developing a simple single-page website to a complex multi-page site. It usually involves planning, designing, coding, and testing.
Many people think that web design is solely about the visual components of the website, such as layout, colors, and fonts, yet web design is actually much more than that. It also includes the structure of the website, the user experience, the functionality, and even the content.
When it comes to designing a website, there are many things to consider. However, one of the most essential initial steps is to find inspiration. Inspiration can come from anywhere.
Places to look for web design inspiration include:
1. Design Galleries Such as Dribbble, Behance, and SiteInspire
These various communities of designers, which includes web designers, are great places to view global inspiration for your next web project. They’re easy to use and navigate, and you can search for web design inspiration by keyword, or browse through popular designs.
2. Awwwards
Awwwards is a large gallery of award-winning websites, including websites that have been nominated for awards, and is a great source for finding web design inspiration. You can browse by category, such as e-commerce, portfolio, or corporate, and the websites are sorted by date, so you can see the latest designs.
3. Pinterest
Pinterest is a great place to look for web design inspiration. Easy to use and navigate, this visual search engine allows you to find inspiration through images that you can search for by keyword, or you can browse through the popular pins.
4. Google Images
Google Images is a good place to start when you are looking for web design inspiration. You can search for inspiration by keyword, or you can browse through the different categories. Images are sorted by relevance, so you can find the most applicable results quickly.
5. Tumblr
Tumblr is another terrific option where you can easily navigate through web design inspiration. With a large community of designers, you can search for inspiration by keyword or browse through popular blogs.
6. CSS Galleries
There are also a number of CSS galleries that feature the best designs coded in HTML and CSS. These can be great places to browse different categories, sorted by date so you can see the latest designs, and find inspiration for your own projects.
7. Template Sites
If you’re looking for something more specific, you can browse through template sites like ThemeForest and TemplateMonster. These sites offer a wide variety of templates for different types of websites.
8. Web Standards
When it comes to web design, it’s important to follow the latest standards. The World Wide Web Consortium (W3C) is a good resource to keep up with the latest trends. Offering a variety of resources, including tutorials, guides, and blog posts, you can learn about new standards and how to implement them.
9. Design Blogs
Finally, to stay up-to-date on the latest trends, learn about new techniques and methods, and find inspiration for your own projects, don’t forget to check out some of the popular design blogs for inspiration. A few of our favorites include Smashing Magazine, Design Shack, and CSS Tricks.
Conclusion
Now that you’re inspired, it’s time to get started on your next project! Remember to keep an eye out for trends and always be on the lookout for new and innovative designs. With a little bit of effort, you’ll be sure to find the perfect design for your next project. IMPACT Digital Marketing can help bring your inspiration into existence.
Important Things You Need To Know About Local SEO In 2022
What is local SEO?
Local SEO is the process of optimizing your online presence to attract more business from relevant local searches. It’s a critical part of any small business’ marketing strategy.
How Important is local SEO?
Local SEO is extremely important for small businesses. It allows you to compete with larger businesses by making your website more visible in relevant local searches.
The landscape of local SEO is constantly changing, and when you’re not doing it everyday, it can be tough to keep up with the latest trends and best practices. But if you want your business to be visible in search engines and attract new customers, it’s important to stay on top of the latest local SEO trends to ensure your website continues to rank.
Here are some important things you need to know about local SEO in 2022.
Ranking factors that matter to local SEO
There are many ranking factors that matter when it comes to local SEO, but some of the most important ones include NAP consistency, mobile-friendliness, local reviews, and local content.
If you want your business to be visible in search engines and attract new customers, it’s important to continue to optimize in these areas.
Importance of NAP Consistency
NAP stands for name, address, and phone number, and it’s one of the most important aspects of local SEO. Your NAP information needs to be consistent across all your online listings (such as your website, Google My Business listing, and directory listings), as well as any offline listings (such as in newspapers or on business cards).
If your NAP information is inconsistent, it will confuse search engines and potential customers, and it can hurt your ranking in search results. So if you’ve recently changed your business name, address, or phone number, make sure to update your listings everywhere.
Importance of Mobile-Friendliness
Mobile-friendliness is another important ranking factor for local SEO. With more and more people using mobile devices to search the web, it’s important to make sure your website is optimized for mobile.
If your website isn’t mobile-friendly, it will be difficult for potential customers to find and use your site, and it will hurt your ranking in search results.
To make sure your website is mobile-friendly, you can use Google’s Mobile-Friendly Test tool. Just enter your website’s URL and Google will tell you if your site is mobile-friendly or not.
Importance of Local Reviews
Local reviews are another important ranking factor for local SEO. Google and other search engines use reviews to help determine the relevance and authority of your business.
If you have positive reviews from customers, it will improve your ranking in search results and make it more likely that potential customers will choose your business over a competitor with less reviews.
To get started with reviews, you can create a Google My Business listing and encourage your customers to leave reviews. You can also actively manage your online reputation by responding to both positive and negative reviews.
Importance of Local Content
Local content is also important for local SEO. This includes things like blog posts, articles, videos, and images that are relevant to your business and your local area.
Creating local content can help you attract new customers and improve your ranking in search results. Plus, it’s a great way to connect with your community and build brand awareness.
To get started with local content, you can start by creating and contributing to your blog regularly. Be sure to write about topics that are relevant to your business and your local area. You can also create videos and images that showcase your products or services, or that provide helpful information for potential customers.
The Rise of Voice Search
Voice search is one of the hottest topics in SEO, and it’s only going to become more important in the coming years. With the popularity of digital assistants like Siri, Alexa, and Google Home, more and more people are using voice search to find businesses and local information.
To optimize your website for voice search, make sure your NAP information is up-to-date and easy to find. You should also focus on creating short, concise content that includes natural language keywords and phrases.
What are some common mistakes businesses make with their local SEO?
There are a few common mistakes businesses make when it comes to their local SEO, such as not claiming their Google My Business listing, not having NAP consistency, and not having enough local reviews.
If you want to avoid these common mistakes and improve your local SEO, be sure to claim your Google My Business listing, ensure NAP consistency, and encourage customers to leave local reviews.
What are some things you can do to improve your local SEO?
There are a few things you can do to improve your local SEO, such as claiming your Google My Business listing, optimizing your website for mobile, and adding local content to your website.
By taking these steps, you can make sure your business is visible in relevant search engine results and attract new customers.
Conclusion
Local SEO is a complex and ever-changing field, but there are a few key things you need to know to be successful. For more information, visit Impact Digital Marketing.
By following these tips, you can make sure your business is visible in search engines and attract new customers in 2022.
Improve SEO on Dental Websites
Dentists know that having a custom website is just as essential to marketing their practice as any other business today. But, that’s not enough. What’s key to having a website is making sure it’s optimized for search engines. After all, what good is having a website if no one can find it?
That’s where SEO comes in. Search Engine Optimization is the process of making a website more visible on search engine results pages. And while there’s no one-size-fits-all approach to SEO, there are some general principles that all dental websites should follow.
Here are a few tips to help optimize a dental website for better SEO:
1. Keyword-Rich Titles and Descriptions
When it comes to SEO, keywords are your friend. In order for a website to rank high in search results, use relevant keywords throughout the site, including in titles and descriptions.
2. Optimize Website for Mobile
Increasingly, people are using smartphones and tablets to search the web, making it essential to confirm websites are optimized for mobile devices. Otherwise, a lot of potential traffic could be missed.
3. Use Dental-Specific Directories
Numerous online directories exist that are specifically for dental websites. Listing sites in these directories can help improve visibility and search engine ranking.
4. Verify Site is Secure
In order to rank high in search results, Google looks for websites that are secure, meaning websites should have an SSL certificate.
5. Use Social Media
Social media is a great way to promote a dental website and improve its SEO. Create business profiles on popular platforms like Facebook, Twitter, and Instagram. Then, be sure to post regular updates and share content with followers consistently.
6. Publish High-Quality Content
One of the best ways to improve a website’s SEO is to publish high-quality content, including articles, blog posts, and other types of digital content that are informative, well-written, and relevant to your audience.
7. Promote Content
Once great content is published, it’s important to promote it. Do this by sharing articles and blog posts on social media, submitting them to article directories, and even guest posting on other websites.
8. Build Links
In order for a website to rank high in search results, it needs to have a strong backlink profile. This means getting other websites to link to your site. This is also achieved by creating great content, guest posting, and listing your site in directories.
9. Monitor Progress
It’s imperative to keep an eye on a website’s SEO progress. Do this by using Google Analytics to track traffic and look for any improvements in search engine ranking.
10. Provide Feedback From Existing Patients
It is one of the most essential things a dental SEO expert should do. Take some time out to send emails or postcards to existing patients requesting they provide feedback about their patient experience on your website. This helps provide insight as to what might need improvement and what patients are fond of and/or responding to.
11. Get Help From a Dental SEO Expert
Committed to taking your dental website’s SEO to the next level? It’d be a good idea to get help from a professional. There are a plethora of companies that specialize in dental SEO, and they can help with everything from keyword research to link building.
12. Grow Your Dental Practice with IMPACT Digital Marketing
A team of dental marketing experts that can help attract more patients, grow your practice, achieve your business goals, and make an IMPACT! Offering a full range of dental marketing services, including SEO, social media, pay-per-click advertising, and more. Contact Impact Digital Marketing today to learn more about getting help to grow your dental practice now and take a bite out of the competition!
Conclusion
Following these tips can help improve a dental website’s SEO and get more traffic from Google. Get the help you need with your dental website’s SEO, be sure to contact a professional.
The Importance Of Social Media For Your Business
As a business owner, you may assume that social media is expensive and time consuming to stay on top of. But in reality, you can’t afford to ignore social media for your business. In today’s digital world, social media is one of the most effective ways to connect with your target audience and build relationships with them.
If you’re not using social media for your business, you’re missing out on a valuable opportunity to connect with your customers and create a strong relationship with them. Here are reasons why you should be using social media for your business:
1. Social media is a powerful marketing tool
Social media platforms like Facebook, Twitter, and Instagram provide businesses with a unique opportunity to connect with their target audience. With over 2 billion active users on social media, you can’t afford to ignore this valuable marketing opportunity.
2. Social media builds relationships
In today’s digital world, social media is one of the best ways to connect with your target audience and build relationships with them. By regularly interacting with your customers on social media, you can create a strong relationship with them that will lead to loyalty and repeat business.
3. Social media increases brand awareness
When you use social media to connect with your target audience, you’re also increasing brand awareness. The more people that see your business on social media, the more likely they are to remember it when they need your products or services.
4. Social media generates leads
Social media is a great way to generate leads for your business. By sharing valuable content and interacting with your target audience, you can encourage them to visit your website or contact you for more information.
5. Social media improves search engine rankings
Search engine algorithms take social signals into account when ranking websites. This means that if you’re active on social media, you’re likely to get a boost in your search engine rankings.
6. Social media is cost-effective
Compared to other marketing channels, social media is relatively inexpensive. You can get started with a small budget and still see great results.
7. Social media is instant
With social media, you can get your message out to your target audience instantly. This is perfect for businesses that need to respond quickly to changes or news.
8. Social media is global
Social media is a global platform that gives businesses the opportunity to reach a worldwide audience. If you want to expand your business into new markets, social media is the perfect tool to help you do it.
9. Social media is versatile
Social media can be used for a variety of purposes, including marketing, customer service, market research, and lead generation. You can use social media to achieve multiple goals for your business.
10. Social media is here to stay
Social media is not a passing fad – it’s here to stay. As more and more people join social media platforms, businesses need to adapt their marketing strategies to include these powerful platforms.
Benefits of social media for advertising
Social media platforms like Facebook, Twitter, and Instagram offer businesses a unique opportunity to advertise their products and services. With over 2 billion active users on social media, you can reach a large audience with your ads.
Social media advertising is also relatively inexpensive, making it a cost-effective way to reach your target audience. Additionally, social media ads are highly targeted, so you can be sure that your ads are reaching the right people.
Benefits of social media for communication
Social media platforms offer businesses a unique opportunity to communicate with their customers. By interacting with customers on social media, you can quickly resolve any issues they may have.
Additionally, social media is a great way to build relationships with your customers. By regularly interacting with them, you can create a strong bond that will lead to loyalty and repeat business.
Conclusion
If you’re not using social media for your business yet, now is the time to start. With over 2 billion active users on social media, you can’t afford to ignore this valuable marketing opportunity. Visit Impact Digital Marketing and get started today and you’ll soon see the benefits of social media for your business.
Here’s How a Modern Website Helps Boost Sales
Do you aspire to make your company more successful this year? Several factors help a service-based business thrive, including having a modern website design.
Many ways exist to advertise services online. However, developing a modern website comes with a challenge to ensure it can continuously drive business growth.
Modern Web Design
As you consider redesigning your website, you may wonder about its importance, including the impact on your business and clients.
1. SEO Strategy
Several practices and web design elements influence how to publish content online, affecting search engine activity. If your on-page SEO basics are not up to par, you will be battling for visibility with competitors. An effective way to improve search engine visibility is to partner with professional and reliable web design agencies who specialize in strengthening your SEO foundationally.
2. First Impression
Audiences give their first impression the moment they visit your website. They judge it in less than a few seconds. So, these first moments must make a lasting, positive impact.
Your website should be appealing and updated to avoid negative impressions, as it can discourage visitors from staying on your page. Also, it can cause you to miss out on leads as they leave your page for a competitor’s website.
3. Establish Trust
People do not trust poorly designed websites in 2022. So, if they see outdated information and poor design elements, they won’t find your site reliable or trustworthy.
Think about customers looking for a construction company to trust with long-term building and infrastructure services. They will invest greatly, which means if your website does not convey trust, they will look for another business to fulfill their needs.
What’s more, professional sites signal trust with audiences, making them feel more comfortable to explore service offerings further.
4. Building Consistency
Website design is important to help form consistency on and beyond your page. So, if you are trying to gain new leads, you should build up your brand by familiarizing the audience so they know to choose you when they are ready to invest.
You’ll need to have consistent style and structural integrity on every page, or it will appear clunky and unprofessional. Also, these inconsistencies can make your brand difficult to recognize as customers won’t understand what to associate with your brand.
5. Customer Service
An outdated website can convey that you don’t put much work, effort or care into it, making your audience assume this is the same level of carelessness they will receive.
Your website should be as welcoming as a customer service representative. It should be modern, bright and inviting. This gives the impression that you can and will work well to readily accommodate the needs of your customers.
Now that you have learned the importance of modern web design, it’s time to start investing to improve yours. A professional website brings value to your business. Websites are service-based businesses’ online headquarters to encourage customers to gather information and seek trusted services.
Reach out to us at Impact Digital Marketing for more information about our website design recommendations to help boost sales. We will be glad to advise you on best practices and offer suggestions specific to our service offerings.
Tips for Driving Traffic to Your Brand New Website
Launching a new website for your business may be exciting, but gaining the traffic you desire is a whole new level of challenge. In today’s digital world, where almost all businesses have found their spots on the internet, you have to learn how to up your game to rise above any competition.
We have listed some steps to drive more traffic to your website here for you to consider.
1. Search Engine Optimization
Search engine optimization provides consistent, long-term results to enhance and boost audience engagement on a brand new website. Your site’s high Google search rankings can win you over your competitors, improving your website’s organic traffic.
With this, your main goal is to focus on providing content full of quality, integrity-based insight with high search traffic potential by maximizing traffic of high-volume keywords. This gives you a list of topics in low competition with advantageous search volume.
2. Email Marketing
While email marketing has been a trend in the digital world since the start, utilizing it can still bring amazing results to your site’s organic traffic when used strategically and competitively. One of the keys to successful audience engagement is allowing your visitors to subscribe to your regular newsletters via email marketing.
When your audience is given an option whether they want to receive your new content, you ensure the emails don’t end up lost in the abyss of spam or trash.
As you create consistent email newsletters for web visitors, it’s also important to think about content that can positively impact their lives, making them excited when they receive an email from you. This helps your audience know the content is good and share-worthy, helping your website grow in credibility.
At the end of each email, don’t forget to include a call-to-action. This helps drive subscribers to learn more about incentivized offerings. You can also include options for them to receive notifications that will alert them when you publish new content.
3. Press Release
Press releases might be traditional, but they can improve a brand new website’s traffic because of their high visibility. Once press releases are live, they are available across various news wires, leading to brand recognition.
When your brand becomes recognized, more people will search for your website as they grow curious about what your content offers. Along with brand recognition, press releases can also help your website with contextual link inclusion. The more of these links included in press releases, the more likely a new audience will view your website.
4. Social Media
A fresh, start-up website can gain visibility with a larger audience when they share content across other relevant platforms. This helps grow awareness of your new website, allowing more new viewers to visit the page to discover your content.
5. Advertising
Another efficient way to drive traffic to your new website is through advertising. This could be in the form of social media, paid search, and display ads. While each option presents its own advantages, all can contribute collectively to improve engagement and boost traffic for the success of your business.
You must also know how to set the budget, especially with paid search and display ads. If you’re engaging in pay-per-click (PPC) ads, test each ad with one campaign in the beginning together with a few ad groups which contain your targeted keywords. When your campaign launches, see how your target audience responds to evaluate the effectiveness. The ultimate goal is to increase website traffic for more lead conversions.
How to Find the Skilled Videographer for You
Are you looking to hire a videographer for your next project? Have you done research only to find yourself left with hundreds of options difficult to differentiate? Which qualities do you look for when hiring someone that will represent your brand or organization professionally and creatively?
The answer is not cut and dry. With so many videographers and various levels of experience and skill, what makes one videographer outshine the rest?
Experience
What types of projects have been completed previously? Experience is a very important factor when looking to hire anyone, especially a videographer. The more experience someone has, the better they will be at their job, and the easier it will be for you to communicate your needs and desires successfully.
Inclusions
It’s always best to get a clear understanding of what you will receive before agreeing to anything contractual. Clarify specifics as to what is provided, or if you need to prepare for any additional services not included with your agreement.
Equipment
There’s nothing worse than hiring someone to do a large project, and they show up with the wrong tools for the job. If you are looking for someone to film something important, make sure their setup is well-suited for your needs. Although bigger isn’t always better, appropriate equipment is essential for jobs like videography.
Expectations
How long is the editing process? What type of edits and/or changes can be made in post production? While the videographer might have a list of questions they ask before shooting your project, it’s good to get a clear understanding of how everything will play out beforehand.
Try Impact Digital Marketing
Impact Digital Marketing can help with your videography needs. Contact us today to get started on your next video project with ease.
Why Top Marketers Choose Video Production to Elevate Brands
Video production has increased in popularity among marketers, advertisers and sales teams year after year, not just in Los Angeles or New York. Video streaming has grown increasingly popular throughout the pandemic when consumer audiences were more captive and on the lookout for fresh entertainment. This upward trend will continue to grow into 2022, especially as more millennials search for engrossing entertainment.
In the past, video production was mostly used for commercials and movie trailers. But today, marketers are using video to create engaging content that helps them connect with audiences. Video is a great way to humanize your brand and show your customers what you’re all about.
Businesses today have increased desire to create more videos than they had the year before, with 70% acting upon it. For example, the effectiveness of professionally produced films has resulted in over 87% of enterprises utilizing video content as a marketing tool. In fact, 91% of brand marketers consider video as a worthwhile aspect of their marketing campaign strategy.
Benefits of Videos for Brand Marketing
- Spotlight
For starters, video helps marketers stand out from the crowd. This has been steadily rising over recent years and will continue as consumer behavior shifts with mobile devices featuring higher resolution screens.
- Noticeability
Not only does video production increase noticeability, it also helps them connect with their audience in a more personal way than text-based content ever could. Consumers are eight times more likely to engage with an email that includes video instead of one without visual media components, because we naturally connect with storytelling.
- Access
With our ever-increasing consumption of content via various devices, it is important that information be easy to access. Videos can be viewed across a multitude of platforms.
- Data
Tracking consumer metrics is easy with videos as part of an online marketing strategy. Video marketers can track integral information like how long the video is watched for, from where it was watched, by whom, and other relevant metrics. This information can be used to determine which marketing strategies are more successful, and to adjust future efforts accordingly.
In a time when so many people are gravitating towards online video content, it’s important for brands to use videos in their marketing strategy. Not only will it help them stand out from the competition, but this will also help them connect with their audience in a more personal way, which is what consumers want in 2022.
To get started on your video plan, connect with us today at Impact Digital Marketing.
