Good news, dentists! The avenues for building your brand and attracting new patients have just expanded dramatically. Now your practice can take advantage of the same powerful, high-traffic tool that other local businesses have been leveraging for years.

Google Local Services Ads have been serving different businesses directly to local search results for years. Now dentists can be put front and center on Google search pages, in addition to driving clicks and views to your online presence. Consider increasing the exposure of your dental practice using this potent advertising tool:

What are Google Local Services Ads?

If you’ve ever performed a Google search looking for local goods or services in your area, such as farm fresh eggs, a plumber or repair person for your home, you’ve seen Google Local Services Ads. These are the eye-catching boxes with a business’s name, rating, area of service, and hours that sit right at the top of your search results. Better still, they often boast the designation of “Google Screened” or “Google Guaranteed”, which lends a trustworthiness to the results your potential customers notice.

Customers can conveniently click through these ads to contact your dental office. This not only saves time, but  also entices patients with an ease of contact with their dentist of choice. This is a proven means for increasing your traffic and in turn, your revenues.

Why Placing Your Practice on Google Local Services Ads is Vital to Your Success

Competition for potential patients is fierce between dental practices. Simply having the best services or most robust options for treatment isn’t enough in the modern digital landscape. Capturing the limited attention of viewers with too much to do and little time to research the variety of dentistry options available to them is the goal, and Google Local Service Ads provide a way to appeal to new patients who saw your name online.

Google Local Services Ads place your name in front of patients who are already in search of your services. You’ll have their attention for the most important moments in their decision-making process. With Google’s verification attached to your ad, you’ll have a definite advantage over competitors who haven’t undergone this process.

How to Get Your Google Verification

Receiving the Google Badge of Trust takes a little time, but is well worth it. Applications are taken to advertise on this platform, which include:

– Background verification       

– License verification             

– Insurance verification         

– A verification of your National Provider Identifier (NPI)

There are requirements for advertising on Google Local Services. Before you begin, please ensure the following standards are met:

-You can undergo a provider and practice check                                       

– You hold both general liability and medical malpractice insurance       

– You have a practice license on a state level        

– You have a provider license on a state level       

– You have received at least one review

Engaging a digital marketing company can save you valuable time in placing Google Local Services Ads, as well as with the verification process. Knowledgeable people who have helped other businesses thrive on Google’s most influential advertising platform can help ensure the process goes smoothly for your dental practice too, and that your advertising is visible to future patients as fast as it can be.

Conclusion

Google Local Services Ads have been helping local customers find area service providers for years. Position your dental team right where new patients are searching for you. Let IMPACT Digital Marketing help! Put your best digital foot forward with a powerful web presence and a marketing strategy that truly works. Get noticed, convert, engage, and retain new patients in three easy steps when you trust the experts to make an IMPACT for you. Get started to learn more about how Google Local Service Ads can help your practice succeed, request a quote today!