Why Your Website’s Mobile Experience Matters Now More than Ever
There has never been a more critical time to establish a mobile-friendly website for your business or non-profit organization. According to Statista, more than 54% of all global website traffic since 2021 originated from a mobile device. Research.com places tablet and smartphone usage at 63% of total web traffic in the United States.
Businesses that don’t accommodate mobile users on their websites risk losing a sizable portion of their potential customer base. You should be paying more attention to your website’s mobile experience now more than ever, here’s why:
Preferred Choice of Search Engines
Google provided a single mobile-first index for desktop and mobile searches in November 2016. This means even if you’ve optimized for desktop search but didn’t do the same for mobile devices, your website won’t rank highly in Google search results.
Increase your content effectiveness by optimizing for search engines, and also your site’s search result visibility by formatting and writing content with mobile users in mind.
Higher Sales and Conversion Rates
As reported on HubSpot, more than 55% of internet users shop online using their phones. Further, 69% of internet users reported using an app to shop.
As a business owner, this is a clear indicator to optimize your website for mobile viewing since there’s an appetite for it. Statistics back up that assertion, too, as a Google/Ipsos survey suggests 59% of shoppers consider the ability to make purchases from a mobile device as a criterion for choosing a retailer or brand to shop with.
Easy for Users to Navigate
Users shouldn’t have trouble finding what they’re looking for when browsing your website on a mobile device. Adopting a menu icon is an easy way to signify where to tap to access your site’s menu, navigate through pages, and engage with content.
Establishes Credibility and Trust
In the current market where consumers are constantly bombarded with offers and marketing messages, your customers need reminders that your brand is available and trustworthy. Gain the confidence of interested customers with your mobile-friendly site.
Your mobile-friendly website demonstrates you quickly adjust to changes in the market, and improve your products in response to feedback from new and returning customers.
Mobile-Friendly Sites Load Quickly
A website typically loads faster on a mobile device than on a desktop since it typically doesn’t load all the same resources loaded on the desktop version. Most of this content wouldn’t fit on the smaller screen smartphone or tablets.
The faster loading speed is advantageous because, according to Deloitte, a decrease of just 0.1 seconds in mobile site speed can reduce bounce rate by 8%. On average, a responsive site has higher conversion rates and lower bounce rates than a static one.
Clients Can Reach You Quickly
Making your website mobile-friendly allows interested clients to easily contact you when they visit your website. It increases the likelihood a customer will connect when it’s easy and they don’t need to search your number and then type it into their phone.
Content Is Easily Shareable
Information spreads fastest when shared, and now, people can quickly and easily show others what they like from anywhere, using social media, email, and messaging.
However, sharing information from a mobile device to a desktop may not work well if your site isn’t mobile-friendly. Your customer might share certain information with friends who may not find it appealing to bookmark the link and read it later on their desktop.
Conclusion
Improving your website’s mobile performance matters now more than ever because your mobile-friendly site will load faster, make it easier to share content, establish credibility, and improve sales and conversion rates. Get started and have your website evaluated for optimal mobile user experience. Delivering results on all your digital marketing needs across all devices, the educated and experienced team at IMPACT Digital Marketing customizes packages to fit the needs of your business, with your best interest and goals in mind, and is committed to getting things right. Request a quote!
