Why Your Website’s Mobile Experience Matters Now More than Ever
There has never been a more critical time to establish a mobile-friendly website for your business or non-profit organization. According to Statista, more than 54% of all global website traffic since 2021 originated from a mobile device. Research.com places tablet and smartphone usage at 63% of total web traffic in the United States.
Businesses that don’t accommodate mobile users on their websites risk losing a sizable portion of their potential customer base. You should be paying more attention to your website’s mobile experience now more than ever, here’s why:
Preferred Choice of Search Engines
Google provided a single mobile-first index for desktop and mobile searches in November 2016. This means even if you’ve optimized for desktop search but didn’t do the same for mobile devices, your website won’t rank highly in Google search results.
Increase your content effectiveness by optimizing for search engines, and also your site’s search result visibility by formatting and writing content with mobile users in mind.
Higher Sales and Conversion Rates
As reported on HubSpot, more than 55% of internet users shop online using their phones. Further, 69% of internet users reported using an app to shop.
As a business owner, this is a clear indicator to optimize your website for mobile viewing since there’s an appetite for it. Statistics back up that assertion, too, as a Google/Ipsos survey suggests 59% of shoppers consider the ability to make purchases from a mobile device as a criterion for choosing a retailer or brand to shop with.
Easy for Users to Navigate
Users shouldn’t have trouble finding what they’re looking for when browsing your website on a mobile device. Adopting a menu icon is an easy way to signify where to tap to access your site’s menu, navigate through pages, and engage with content.
Establishes Credibility and Trust
In the current market where consumers are constantly bombarded with offers and marketing messages, your customers need reminders that your brand is available and trustworthy. Gain the confidence of interested customers with your mobile-friendly site.
Your mobile-friendly website demonstrates you quickly adjust to changes in the market, and improve your products in response to feedback from new and returning customers.
Mobile-Friendly Sites Load Quickly
A website typically loads faster on a mobile device than on a desktop since it typically doesn’t load all the same resources loaded on the desktop version. Most of this content wouldn’t fit on the smaller screen smartphone or tablets.
The faster loading speed is advantageous because, according to Deloitte, a decrease of just 0.1 seconds in mobile site speed can reduce bounce rate by 8%. On average, a responsive site has higher conversion rates and lower bounce rates than a static one.
Clients Can Reach You Quickly
Making your website mobile-friendly allows interested clients to easily contact you when they visit your website. It increases the likelihood a customer will connect when it’s easy and they don’t need to search your number and then type it into their phone.
Content Is Easily Shareable
Information spreads fastest when shared, and now, people can quickly and easily show others what they like from anywhere, using social media, email, and messaging.
However, sharing information from a mobile device to a desktop may not work well if your site isn’t mobile-friendly. Your customer might share certain information with friends who may not find it appealing to bookmark the link and read it later on their desktop.
Improving your website’s mobile performance matters now more than ever because your mobile-friendly site will load faster, make it easier to share content, establish credibility, and improve sales and conversion rates. Get started and have your website evaluated for optimal mobile user experience. Delivering results on all your digital marketing needs across all devices, the educated and experienced team at IMPACT Digital Marketing customizes packages to fit the needs of your business, with your best interest and goals in mind, and is committed to getting things right. Request a quote!
How to Use Local SEO to Your Advantage
The purpose of a local Search Engine Optimization (SEO) strategy is to boost your brand’s online visibility in an effort to capture potential customers in a local area. There’s a fair number of reasons to add local SEO to business strategy as well as a number of benefits as a result.
Here are a few of the top ways to incorporate local SEO into your business strategy:
Generate More Direct Calls and Conversions Using Local SEO to Boost Local Presence
Without a local presence, your business may be virtually invisible to customers, even when they are looking for a business or service like yours in their local area.
Using local SEO to optimize your website presence in Google Maps enables you to attract customers through your Google Business Profile (GBP).
Google Business Profile is a free Google platform which allows you to claim and create your business profile, adding information about your business such as: logo, location, contact information, reviews, photos, website URL, and more. Adding this information to the platform helps facilitate customers in finding your business and reaching you directly.
Use Local SEO for Reputation Management
Local SEO is a great tool in gathering great PR for your business. Improve your online reputation by sharing posts from guests, asking customers for positive reviews, or reaching out to relevant websites for features.
Sharing good reviews serves as social proof to any customers who want to know whether it’s worth investing the time to learn more about your business or not. Showcasing instances of how past clients have benefited from your business provides a platform for attracting additional customers later on.
Make Your Website Mobile-Friendly for Local Users
One of the core ideas of any SEO strategy is having a mobile-friendly website. This is especially critical in marketing strategies targeting the local community.
When local users are searching for specific information about your business, they are most likely to visit your website to contact you. Providing a site which is mobile-friendly allows users easy navigation from their phone and makes the initial interaction with your business successful.
Localize Your Content Strategy to Reach More Local Audiences
While local customers want valuable content, they’re typically in search of content specific to their area. For instance, if they are looking for a specific service, they are more likely to go through the content that talks about services that are available and accessible in their local area.
Consider implementing an effective local SEO strategy that targets local customers in your area using a combinations of content strategies both on and off the page
Help your business gain a competitive edge in your local market by implementing the local SEO practices introduced here, and you’ll start to see an overall improvement in your local rankings, and traffic, and getting more customers.
Of course, as a business owner, you’re already carrying a heavy load with an endless list of tasks, and may not have time to oversee the addition of local SEO. But worry not, the team of professionals at IMPACT Digital Marketing are ready to help. If you need professional SEO services in order to optimize your website for local searches, get started with the marketing team in developing a customized local SEO strategy that will help dominate your local market.
Here’s How Having a Great Website Impacts Your Business
Creating a website for your company is more important than ever. Today it is becoming more and more necessary to have a solid website for businesses in every field. The Covid-19 crisis has clearly demonstrated the effectiveness of a powerful website for all business types.
What’s the Point of a Website?
Consumers are accustomed to consulting the internet to answer all questions. They are less patient and want everything right away. If you are not present online, you are missing out on a great opportunity.
While 85% of consumers first consult the internet to look for information before buying, the internet has become a valuable marketing tool. Your customers must be able to discover your company through your website, when and where they want and need your product or service specific to their exclusive micro-moment.
Your website must be able to answer a question asked by a present or potential customer in need. This allows you to grow your authority as you acquire customers.
How Your Website Helps You
- Present your products and your services professionally on your website.
- Your website acts as the virtual business card and menu for your company.
- It is a permanent advertisement 24 hours a day and 365 days a year.
- Enhance your business with descriptions, photos, and positive reviews.
- Sell products and services online.
- Gain an advantage over competitors.
- Inform and educate customers and prospects.
- 80% of companies that go bankrupt never invested in the web.
Advantages of Hiring an Agency to Create your Website
The web design company will develop high-quality features for your website specific to the preferences of your target audience. You will benefit from perfect image integration, qualitative plugins, and specific coding to create a unique website for your business. These features will help your website stand out from competition.
The web design company can make sure to optimize your website for search engines, too. In addition, they will implement strategies to ensure that your website is widely visible. The professionals know the key phrases that will help your website get found quickly and easily.
Speed is important when it comes to load time. Your web agency will guarantee the creation of a user-friendly, fast website. A slow performing website is a factor of flight for customers. Users are often in a hurry and will not stay on a slow website, ultimately resulting in lost business.
By going through a web agency to create and maintain your website, you will be able to concentrate on other important aspects of your business. A website is a fundamental asset for any company. It takes time to develop and maintain a great website. By entrusting the creation of your site to a professional, you save time.
Impact Digital Marketing has helped numerous clients express their business values through custom web design and has enabled established businesses to enrich their online presence. Visit Impact Digital Marketing to see how they can help you generate more traffic today.
Web Design Influences Customer Behavior
If you are running a business online, your website plays a very crucial role. A functional, aesthetically pleasing website has the potential to attract new customers. When your website is optimized, it will perform better in acquiring more traffic and converting visitors into customers.
Additionally, impressed visitors are also more likely to engage with you long-term, hence benefiting your business. If you are not interested in tackling website design yourself, you can contact an expert web designer in Michigan for a clean, well-organized, unique, and thoroughly tested site created for you.
Consider the ways web design can influence your customers’ behavior to your advantage.
Make Your Website Easy to Use
If your website is too slow to load or confusing to navigate, it is going to make it difficult for people to visit your website and purchase your product. If the visitors have a bad experience in going through your pages, they are simply going to move on to different sites. So, it is important to make the purchase funnel as user-friendly and as simple as possible. Ease of use with your website is most likely to retain visitors and encourage them to decide to purchase.
Use Interactive Tools
The options that you provide to your customers when they wish to interact with you are crucial. Can customers share their concerns, queries, and give feedback? Depending on the type of business you are managing, using interactive tools in your site can provide visitors with a better experience. With interactive tools, you can engage better with visitors and gain their trust, which is important for your business.
Your Website Design Should Look Good on All Devices
It is also important to place great emphasis on making your site more mobile-responsive. Why? Because a significant portion of people will be viewing your site from their smartphones. So, if they cannot view your site, they will quickly move on. Your site should be optimized to work properly even on small screen mobile devices. A responsive website design can influence your visitors to stay and make purchase decisions.
Unique Design and Content
Today, as the internet is available to almost everyone, there are millions of websites developed for business purposes. Most of these websites may look almost identical. If your visitors experience the same things that they have seen hundreds of times, they will quickly lose interest. So, you need to focus on unique design and content to keep your visitors’ attention.
Create an Effective Call to Action
Add strong calls to action (CTAs) throughout your site, so your visitors are not left wondering what to do next. Optimize your CTAs with brighter, attractive hues, as well as with the right fonts. The design of the CTA button can also influence whether the visitors click or move on.
As you can see, there are many ways to improve your website design to influence your customers. A smart web design can empower you to easily direct customers’ attention. If you want to invest in good website design practices that can help you guide your customers’ behavior to foster long-term business relationships, IMPACT Digital Marketing can help you. Contact us today to discuss what our experts can do for you and your business goals.
Understanding the Importance of Responsive Website Design
Nowadays having a website that looks great and works well on desktops, tablets, and any smartphone’s browser has become a necessity that cannot be overlooked. You can achieve this by investing in responsive web design. In Michigan, a Website Design Agency like Impact Digital Marketing has some of the best web designers in Michigan. They can help you build a responsive web design to benefit your business.
Today, as the public becomes more tech-savvy, most people make use of mobile devices for online banking, online shopping, and various social media platforms. For these reasons, it is crucial to invest in responsive web design. Since most people will be using a tablet or smartphones to go through your website, your website must be able to work well on those devices.
Let’s understand why responsive web design is essential and how it can benefit you.
Responsive web design makes web content flexible.
Responsive web design allows all your pages and web content to fit across different devices and screen resolutions. Whether on a desktop, laptop, or any smartphone, all pages, and web content will be easy to navigate and browse through. Responsive web design provides an optimal user experience across the board. Your site visitors will be able to navigate your site with minimum scrolling and resizing.
Improving user experience benefits your business
By improving user experience, responsive web design helps build a positive perception of your business or brand. When visitors can access your site easily from any device, they are likely to come back for more business. Which means you will get a higher conversion rate for your site.
Improve website ranking
Responsive web design is also vital for improving website ranking. Websites built with responsive web design are generally going to load faster. This ultimately boosts site ranking and decreases the bounce rate on your site. Responsive web design also makes the site easier for social sharing, helping you to grow your audience for your business or brand.
Another advantage of building a responsive web design is achieving better SEO. Maintenance SEO campaigns become much smoother with responsive web design. With a mobile-friendly website, you don’t have to go through the hassle of building a stand-alone mobile application and maintaining your desktop website. You can solely concentrate on one website, make it fixable, and responsive on all devices.
With responsive web design now being an industry standard, you must take your time to ensure your website design is at best as it can be. For any professional help, feel free to reach out to our Michigan Website Design Agency. As your go-to Web Designer in Michigan, we guarantee to help you manage your website more efficiently and also improve your website’s SEO, user engagement rate, and conversion rate.
For further information, you can visit https://impactdms.com/
Contact us today to begin the process!