How to Use Local SEO to Your Advantage
The purpose of a local Search Engine Optimization (SEO) strategy is to boost your brand’s online visibility in an effort to capture potential customers in a local area. There’s a fair number of reasons to add local SEO to business strategy as well as a number of benefits as a result.
Here are a few of the top ways to incorporate local SEO into your business strategy:
Generate More Direct Calls and Conversions Using Local SEO to Boost Local Presence
Without a local presence, your business may be virtually invisible to customers, even when they are looking for a business or service like yours in their local area.
Using local SEO to optimize your website presence in Google Maps enables you to attract customers through your Google Business Profile (GBP).
Google Business Profile is a free Google platform which allows you to claim and create your business profile, adding information about your business such as: logo, location, contact information, reviews, photos, website URL, and more. Adding this information to the platform helps facilitate customers in finding your business and reaching you directly.
Use Local SEO for Reputation Management
Local SEO is a great tool in gathering great PR for your business. Improve your online reputation by sharing posts from guests, asking customers for positive reviews, or reaching out to relevant websites for features.
Sharing good reviews serves as social proof to any customers who want to know whether it’s worth investing the time to learn more about your business or not. Showcasing instances of how past clients have benefited from your business provides a platform for attracting additional customers later on.
Make Your Website Mobile-Friendly for Local Users
One of the core ideas of any SEO strategy is having a mobile-friendly website. This is especially critical in marketing strategies targeting the local community.
When local users are searching for specific information about your business, they are most likely to visit your website to contact you. Providing a site which is mobile-friendly allows users easy navigation from their phone and makes the initial interaction with your business successful.
Localize Your Content Strategy to Reach More Local Audiences
While local customers want valuable content, they’re typically in search of content specific to their area. For instance, if they are looking for a specific service, they are more likely to go through the content that talks about services that are available and accessible in their local area.
Consider implementing an effective local SEO strategy that targets local customers in your area using a combinations of content strategies both on and off the page
Help your business gain a competitive edge in your local market by implementing the local SEO practices introduced here, and you’ll start to see an overall improvement in your local rankings, and traffic, and getting more customers.
Of course, as a business owner, you’re already carrying a heavy load with an endless list of tasks, and may not have time to oversee the addition of local SEO. But worry not, the team of professionals at IMPACT Digital Marketing are ready to help. If you need professional SEO services in order to optimize your website for local searches, get started with the marketing team in developing a customized local SEO strategy that will help dominate your local market.