Top 5 Digital Marketing Platforms in 2022
If you’re a business owner or entrepreneur, staying up-to-date on the latest digital marketing platforms is important. That way, you can determine which platforms best suit your business and begin implementing them into your marketing strategy.
In this blog post, we’ll take a look at the top five digital marketing platforms in 2022. So, be sure to read on whether you’re just starting or looking to switch things up!
Hubspot
Hubspot is a great digital marketing platform if you are a beginner or have a small or big business. It is an all-in-one software for inbound marketing, sales, and customer service that allows you to improve your business without sacrificing quality. Hubspot offers Customer relationship management (CRM) that could help you generate leads, increase sales, and track client data.
In addition, it has features like an automation platform, SEO, analytics, lead generation tools, and more. With its drag-and-drop function, effective landing pages, and email templates, you can build, design, and edit your website without IT skills.
Constant Contact
Constant Contact is considered one of the preferred all-in-one digital marketing platforms, superior for its email marketing and automation.
Its capacity to automate fundamental digital marketing tasks is a significant reason for its recognition. For example, it makes email and social media marketing faster and less expensive by allowing customers to streamline them through a single interface.
This platform is suitable for freelancers, agencies, and small or large businesses. Constant Contact offers tools to help you create personalized emails, social media ads, landing pages, and more. It also has pre-designed templates, and the platform excels in reporting features, allowing you to see your marketing campaign’s real-time insights and performance.
Semrush
Search engine optimization or SEO is one of the significant factors in digital marketing, and Semrush is one of the best on it. It is also an all-in-one digital marketing platform that in addition to SEO, offers Social Media, Content, and Market Research services.
Allowing you to see the analytics report of your keyword research and other marketing campaigns, additional features include content marketing, competitor analysis, pay-per-click (PPC) marketing, and social media marketing.
Google Analytics
Google Analytics is a web-based analytics platform allowing users to monitor website statistics, traffic, and conversions. By analyzing the data, business owners and users may learn what to improve in their businesses and how to achieve their goals.
It includes data analysis and interpretation, which assist in data access, filtering and manipulation, funnel analysis, segmentation, and more. This can also contribute to data gathering and analysis, which help collect and configure APIs, custom variables, data import, and user access controls.
Mailchimp
Mailchimp was created specifically for small businesses that could not afford to employ such expensive tools and services. It is an all-in-one digital marketing tool with a dynamic and intuitive design that allows newcomers to start quickly.
Custom domains for sites and businesses are available, as are design tools for emails, social advertisements, landing pages, postcards, audience management software, and advertising campaign automation.
Conclusion
As the year progresses in 2022, a few digital marketing platforms are worth keeping an eye on. These have been gaining popularity and will likely continue to do so in the coming years. Consider incorporating one or more of these platforms into your marketing approach to stay ahead of the game in your industry.
Each of these platforms possess unique strengths and can be used in different ways to reach your target audience when properly applied with adequate knowledge and data interpretation, like the team at IMPACT Digital Marketing. Offering a variety of packages built to suit the individual needs and budget of your particular business, we’re your one stop shop to make the greatest customer IMPACT.
Customer Experience Marketing: 5 Strategies To Drive Conversions And Sales
If you’re looking for ways to improve your customer experience and drive more conversions and sales, you’re in the right place.
Implementing the 5 powerful tactics introduced here will help you create a more engaging and beneficial experience for your customers, and in turn, convert into more business for you. Let’s get started!
1. Post Quality Content
One of the most effective strategies to catch clients’ attention is to produce high-quality content to which they can personally relate. Create engaging and educational material, such as blogs, social media posts, ebooks, and so on, all of which can perform double duty as digital pathways to your products or services.
The more material you publish on your website, the easier it will be for search engines to locate your site. When your potential clients are looking for answers, they’ll be able to go to your website rather than your competitors’. To have a high ranking on the Google search page, you also need to invest in SEO tactics for your website.
2. Create a Strong Call To Action (CTA)
After your website visitors scroll through your page, what should they do next? Generally, a call to action, or CTA, is the following step that a company’s marketing team wants website’s visitors to take. First-time visitors wouldn’t immediately know what to do with the information you give them, so it’s crucial to include strong CTA words or phrases on your site.
3. Add a Live Chat Feature
Live chat is an engaging feature that allows your audience to connect in real time with your team. As hard as you may try to create a comprehensive website, complete with a FAQ section, there’s always the possibility of questions regarding your products or services. An astounding majority of users exit websites because they have questions or concerns that the page does not have an answer to.
The ability to instantly address inquiries adds another opportunity for these visitors to convert into customers, improving conversions and sales.
4. Include Testimonials and Reviews
According to business review website Trustpilot, 89% of worldwide customers consider online reviews as part of their online purchasing process. Also, among the top three purchase triggers for 49% of global consumers are favorable evaluations.
These prospective buyers want to know that your brand is trustworthy and dependable. With testimonials and reviews on your website, customers see how your products and services rank in the eyes of other customers.
You might invite some of your satisfied clients to provide feedback and display it prominently on your website to promote conversions. The more positive feedback you receive from your clients, the more probable it is that you’ll gain the confidence of future consumers.
Ideally, you should add at least the name of your happy client (with their permission, of course) to increase trust.
5. Expand Your Internet Presence
Recognized as one of the most reliable online marketing blogs, Backlinko estimates that there are around 4.48 billion social media members globally, and it would be to your loss not to use this to your brand’s benefit.
By creating several social media profiles for your company, you’ve already taken the first step toward increasing awareness and driving conversions and sales. Customers can also interact with your staff and voice their issues.
Your company’s social media presence helps to win the trust and confidence of potential clients. Gathering as many likes and followers as possible lets other social media users see that your company is well-known and trustworthy.
Conclusion
There are several ways to increase conversions and sales and diligently monitoring, studying, assessing, and applying the data as it applies to your brand increases the likelihood your company will most likely grow and prosper. Do you need help formulating a customized marketing strategy for your business? Get started with IMPACT Digital Marketing today!
Important Metrics to Review in Your Marketing Campaign
Whether you are just starting out or looking to improve your current marketing strategy, understanding marketing metrics and outlining those that matter most is crucial for a successful campaign.
What are Marketing Metrics?
Marketing metrics are a quantifiable way to track, measure and record performance. They allow marketers to establish operational discipline, assess campaign effectiveness and validate the outcomes of their marketing strategy.
The metrics themselves are varied and marketers must choose one that is right for a particular strategy. Marketers need to decide their goals and work with relevant metrics that can help track the effectiveness of their strategy. If you’re overwhelmed by hundreds of options out there, here is a shortlist of important metrics to consider when you are running campaigns together.
1. Website Traffic Metrics
All your marketing campaigns will eventually direct viewers to your website, where they will get to interact with your business. The more traffic you drive into your website, the more leads and conversions you can generate. Measuring the website’s overall traffic, which basically includes all traffic sources, i.e. referrals, social media, organic traffic or any other source will give a good idea of the overall performance of your website.
The great thing about website traffic metrics is that you can use the data to identify which sources or channels are doing well and those that need improvements. You can also increase website traffic by creating better content, boosting your digital marketing efforts, and implementing good SEO practices.
2. Engagement Metrics
For instance, if you are focusing on campaigns using different social media platforms, engagement metrics help you get an idea of what a user did after viewing your marketing message. This often helps determine the success of the content and what impression it helped establish with the audience.
These metrics often measure campaign performance further in engagement, where users are more interested in your business and interact more effectively than just reading a blog or watching a video. Users’ engagement rate, average session duration, and bounce rate are important factors to consider at this stage.
3. Lead Generation Metrics
When there are repeated interactions between a user and your business, it is more likely that the individual will become a lead. The interaction usually implies that a particular user has found value in your business and is likely to take action.
When measuring sales, it’s very important to monitor lead metrics, since they will give you an idea whether the individual that you have attracted through your marketing message is just viewing the content or interacting with it and finding value from it.
Understanding the number of interactions a lead will typically take before conversion is an important metric to consider when trying to improve your strategy.
4. Sales Metrics
Sales metrics are one of the most important metrics to review since they help you understand which actions lead to conversion and revenue for your business.
Sales metrics show the flow of a prospect from the initial point of interest, where they were introduced to your business, to the end stage of conversion. This helps you identify the most effective areas across your marketing strategy and those that need improvement.
As you become familiar with these important metrics, you can really see what’s missing in your digital marketing approach, make adjustments and finally achieve the results you’re working for.
Conclusion
Recognize the importance but don’t have the time to go through all these marketing metrics? Or, need experts to help you sort it out? IMPACT Digital Marketing is here for you. Armed with behavioral information and real-time data analytical skills, our competitive marketing experts help you with marketing metrics while customizing your marketing activities to deliver results based on your goals and budget.
5 Examples to Inspire Your Account-Based Marketing Campaign
Account-based marketing or ABM is a marketing strategy focused on individualized, targeted ads for specific users or customers. According to various market surveys, most marketers regard this marketing approach as incredibly beneficial. ABM programs are designed to generate the most potential return on investment.
Check out these five inspiring examples to jumpstart your account-based marketing (ABM) campaign. From creating a target list to developing personalized content, these savvy companies know how to create a successful ABM strategy.
1. Snowflake’s Personalized and Customized Content Experience
Snowflake is a provider of cloud-based data warehouses that wants to enhance the number of clicks and conversions on their campaigns and promotions. They built a library of high-quality content and used it to create a personalized content experience and advertisement for each client account.
Additionally, the content was utilized by Snowflake to inform the target audience based on their stage in the account lifecycle. Snowflake’s advertisements focused on building credibility and reliability rather than boosting conversion.
2. GumGum’s Personalized Storytelling
GumGum is an applied machine vision firm that used ABM to secure business with a new client, T-Mobile. Creating customized content is a wonderful method to attract the attention of your potential customers and demonstrate that you understand their problem areas.
Additionally, the company studied its target market and then developed content based on their interests, using the knowledge to craft a story and make a personal connection with them.
The content that GumGum created is a personalized comic book about T-mobile. As a result, GumGum obtained the account and increased its profits since this content was customized precisely for T-Mobile and the CEO’s preferences.
3. LiveRamp’s Hyper-Targeted Approach
LiveRamp is an identity resolution service that provides third-party data to enterprises to enhance their first-party consumer data. They have demonstrated that hyper-targeted ABM outperforms wide marketing initiatives that aim to sell to as many people as possible.
Furthermore, LiveRamp targeted high-value clients in a way that met their anticipated requirements and interests, resulting in consistent interactions across sales and marketing engagements. A good example of this is when they first implemented their marketing approach; they created a list of 15 high-value customers and achieved a 33 percent conversion rate in four weeks, also boosting their customer LTV by 25 times over two years.
4. Robin’s Picture Showcasing
Robin is a provider of conference room booking software and solutions. They develop workspaces and provide excellent software that assists businesses in keeping the teams organized. Simply talking about software and tools could be boring for the clients, so they took their approach to the next level to engage them and chose to display images of their established customers’ beautiful office settings.
As a result, this idea and approach helped them to gain more clients. Robin increased website traffic and raised brand awareness on different social media channels.
5. Salsify’s Marketing and Sales Team Collaboration
In this approach of Salsify, the marketing team used social media to reach out to their target audience. They updated them with targeted advertising and emails before handing over control to the sales team. As a result, the combined strategy of the marketing and sales teams enabled them to acquire dozens of accounts in less than two hours, outperforming their conversion objective by 22%.
Conclusion
Account-based marketing is a powerful tool, and it’s one that more and more businesses are using to great effect. If you haven’t tried it yet, it is time to start. These five examples should provide some inspiration for the direction of your campaign.
Ready to get started? IMPACT Digital Marketing is ready to help you plan and execute a successful ABM strategy that drives results. Contact us today!
How to Track Marketing Leads for Your Business
One of the biggest challenges for businesses is not knowing what’s actually working to drive leads into their business. Most small businesses don’t really know if or how their marketing is even working.
If you are in the same situation, you already know how difficult it is to understand what’s working to get new customers without lead tracking. Did you know that there are some simple, low-cost ways to track your marketing? Learn more about this in the quick read below.
What is Lead Tracking and Why is it Important?
Lead tracking is the process of examining the source of leads and monitoring where they are in the sales funnel. This helps the sales and marketing team to work together to plan appropriate actions to find and influence potential leads to the next stage of the funnel and close more sales.
Effective lead tracking enables the marketing team to understand where the leads are coming from and the level of engagement, and how that engagement translates into sales, allowing the team to figure out which campaigns are actually bringing in solid leads and which are not. Marketers can share these data and analyses to the sales team, and from there appropriate actions are taken to close the lead and make sales.
By implementing accurate lead tracking, you will have all the necessary information to customize and enhance your marketing approach to produce more conversions or sales.
Lead Tracking Solutions
If you are finding it hard to track marketing leads and don’t have a system in place to manage them, here are three options:
Call Tracking
Call tracking involves using dynamic numbers on your marketing website. In this method, each website visitor will get their own unique number. So, if any customer calls, you can easily track where it’s coming from.
This is a great way to determine call volume as well as call quality. You can also record and playback calls to identify training opportunities and help your sales team to provide better customer service.
Lead Tracking With UTM Codes
UTM (Urchin Tracking Module) codes are snippets of text that are added to the end of a URL. This special code allows you to track from where a user accessed your link.
Adding a UTM code to URL links helps you track the performance of your campaigns, content and website’s traffic sources. By properly setting up UTMs in the right places, you can determine the number of visitors that are getting to your homepage or specific pages of the website.
Lead Tracking Software
Since there are a variety of ways leads can reach your business, call tracking and UTMs aren’t enough to gather all sources of information. There are several tracking software options available that you can use for your business that can provide additional data about leads, your site traffic, as well as call recordings, giving you better insight into how effective your marketing techniques are working, the downside is however, that unless you’re able to adequately interpret and apply the data, it can essentially be ineffective.
Conclusion
An efficient lead management system is essential no matter what the size of your business. It will help you effectively manage long sales cycles and keep you ahead of your competitors. Apart from the above-mentioned solutions, you can also find multiple tools to help you track sales leads.
If you see the necessity of efficient lead tracking, but lack the time, tools, or training to do it sufficiently, consider talking to the experts at IMPACT Digital Marketing. Our team has the instrumental skills to offer better lead tracking, so you can develop better marketing, and close more sales. Feel free to visit our website to learn more about our services and what we can do to help make an impact, increasing and routing traffic to your business and watching your business grow.
The Cost of Google AdWords in 2022
Google AdWords is a powerful tool that can help you reach new customers and grow your business. But how much does Google AdWords cost?
The answer to this question depends on a number of factors, including your budget, your goals, and the competitiveness of your industry. We can, however, provide some general guidelines on how much you can expect to pay for Google AdWords in 2022.
How Google AdWords Works
Google AdWords is an online advertising platform that allows businesses to advertise their products and services on Google search results pages and other websites across the web. Google AdWords is a pay-per-click (PPC) advertising platform, which means you only pay when someone clicks on your ad.
For most businesses, the cost of Google AdWords will be between $1 and $3 per click. However, this can vary depending on your industry and the keywords you are targeting. The average cost-per-click (CPC) for Google AdWords in the United States is $1.32, but this can range from $0.01 to over $100.
The significant factor in determining the cost of Google AdWords is your budget. You need to set a budget that you’re comfortable with, and that will allow you to reach your goals, keeping in mind that the cost will vary depending on the keywords you are targeting and the competition in your industry.
Another factor to consider is your goals. Are you looking to generate sales or leads? The cost of Google AdWords will be different depending on your goals. If you are looking to generate sales, you may be willing to pay more per click than if you are just looking to generate leads.
The competitiveness of your industry is also a factor. If your industry is highly competitive, you can expect to pay more per click than if you are in a less competitive industry.
Location
The location of your ad will also affect the cost. If you are targeting a specific city or region, you can expect to pay more per click than if you were targeting a nationwide audience.
Cost Per Click (CPC)
The cost-per-click (CPC) is the amount you pay each time someone clicks on your ad. The CPC can range from a few cents to several dollars, depending on a number of factors: the competitiveness of your industry, the keywords you’re targeting, and your location.
Average CPC by Industry
The average CPC varies widely by industry. For example, the average CPC for the legal industry is $3.77, while the average CPC for the retail industry is only $0.47.
Ad Rank
Ad rank is determined by your max CPC bid and the Quality Score of your ad. Quality Score is a measure of how relevant and useful your ad is to the user. The higher your Quality Score, the less you will pay per click.
Ad Schedule
The time of day and day of week that your ad is shown will also affect the cost. For example, if you are running a search campaign, you may pay more per click for keywords that are searched for during business hours than keywords that are searched for after hours.
Device
The device that your ad is shown on will also change the cost. For example, you may pay more per click for keywords that are searched for on mobile devices than keywords that are searched for on desktop computers.
Market Trends
Google AdWords costs can also be affected by market trends, as they can be large contributors in creating a lot of competition for a certain keyword, you may pay more per click than if there was less competition.
Customer Life Cycle
The stage of the customer life cycle that your target audience is in will also change the cost. For instance, if you are targeting keywords that are related to purchase intent, you may pay more per click than if you were targeting keywords that are related to awareness.
Conclusion
As you can see, there are many contributing factors involved in the cost of Google AdWords. A certified Google Adwords Specialist from IMPACT Digital Marketing can help you create a successful Google AdWords campaign that’s just right for you, your business, and your budget.
Where to Find Web Design Inspiration
What is Web Design?
Web design is the process of creating a website. This can range from developing a simple single-page website to a complex multi-page site. It usually involves planning, designing, coding, and testing.
Many people think that web design is solely about the visual components of the website, such as layout, colors, and fonts, yet web design is actually much more than that. It also includes the structure of the website, the user experience, the functionality, and even the content.
When it comes to designing a website, there are many things to consider. However, one of the most essential initial steps is to find inspiration. Inspiration can come from anywhere.
Places to look for web design inspiration include:
1. Design Galleries Such as Dribbble, Behance, and SiteInspire
These various communities of designers, which includes web designers, are great places to view global inspiration for your next web project. They’re easy to use and navigate, and you can search for web design inspiration by keyword, or browse through popular designs.
2. Awwwards
Awwwards is a large gallery of award-winning websites, including websites that have been nominated for awards, and is a great source for finding web design inspiration. You can browse by category, such as e-commerce, portfolio, or corporate, and the websites are sorted by date, so you can see the latest designs.
3. Pinterest
Pinterest is a great place to look for web design inspiration. Easy to use and navigate, this visual search engine allows you to find inspiration through images that you can search for by keyword, or you can browse through the popular pins.
4. Google Images
Google Images is a good place to start when you are looking for web design inspiration. You can search for inspiration by keyword, or you can browse through the different categories. Images are sorted by relevance, so you can find the most applicable results quickly.
5. Tumblr
Tumblr is another terrific option where you can easily navigate through web design inspiration. With a large community of designers, you can search for inspiration by keyword or browse through popular blogs.
6. CSS Galleries
There are also a number of CSS galleries that feature the best designs coded in HTML and CSS. These can be great places to browse different categories, sorted by date so you can see the latest designs, and find inspiration for your own projects.
7. Template Sites
If you’re looking for something more specific, you can browse through template sites like ThemeForest and TemplateMonster. These sites offer a wide variety of templates for different types of websites.
8. Web Standards
When it comes to web design, it’s important to follow the latest standards. The World Wide Web Consortium (W3C) is a good resource to keep up with the latest trends. Offering a variety of resources, including tutorials, guides, and blog posts, you can learn about new standards and how to implement them.
9. Design Blogs
Finally, to stay up-to-date on the latest trends, learn about new techniques and methods, and find inspiration for your own projects, don’t forget to check out some of the popular design blogs for inspiration. A few of our favorites include Smashing Magazine, Design Shack, and CSS Tricks.
Conclusion
Now that you’re inspired, it’s time to get started on your next project! Remember to keep an eye out for trends and always be on the lookout for new and innovative designs. With a little bit of effort, you’ll be sure to find the perfect design for your next project. IMPACT Digital Marketing can help bring your inspiration into existence.
Best Time to Outsource Your Digital Marketing
Many companies prefer to keep their work internal, so they hire employees who specialize in a variety of different fields to occupy different positions in the office. This method may appear to offer advantages in that it allows the company to have full control over the workflow and may help keep the cost down.
When internal talent is stretched thin and the team is overloaded with responsibilities, keeping all the work in house may not be an advantage for your business. Consider outsourcing your marketing tasks to an agency. Marketing firms have several niche employees who specialize in various realms of expertise, so they can design marketing strategies more efficiently, even with a smaller budget.
If you’re contemplating whether or not it’s the right time to outsource your digital marketing to a professional or not, here are some strong cues that you may need to take action:
Low Revenue Growth
Effective marketing campaigns significantly contribute to revenue growth. If you find your marketing campaigns aren’t helping grow revenue despite your team’s efforts, it’s time to outsource your marketing to an agency specifically designed to help you achieve your marketing goals.
In addition, if you aren’t measuring what you spend on marketing and determining how much of an impact it has on your sales, then it’s a good idea to get help from a marketing professional.
Essentially, a digital marketing team will be able to put their efforts into focusing on and managing your marketing and in effect, increasing revenue. They will also be able to give you an insight into how much money you are spending and how much revenue you are generating per your marketing spend.
Your Staff is Overworked
This is a common issue in many small firms that hold a handful of employees to perform all the necessary functions. If you have only three to four people in your marketing team and there are more than 200 hours of marketing tasks to be done each week, then you could use the help of a digital marketing service. This can help reduce the workload and allow your employees to work more effectively on other aspects of the business.
This method is also beneficial if you currently can’t afford to hire a full-time employee. You can enlist the assistance of an expert and delegate certain assignments that your in-house team may not have the time, skills, or tools to complete.
You’re Always Falling Behind Your Deadlines and Competitors
If you find your projects always getting pushed to the last second, and your team is constantly running against tight deadlines, you could outsource some of the responsibilities to a digital marketing company to help alleviate pressure off your team.
Falling behind deadlines, also means that your team doesn’t have time to stay ahead of the marketing trends. Since digital marketing is always changing, it’s crucial to stay ahead of the trends, otherwise you could be missing out on major marketing opportunities. If you don’t have time to research and keep continuous track of new strategies, a marketing agency could do that for you and recommend the best strategies to put your efforts toward, so you stay ahead of the trends and your competitors.
Conclusion
Time constraints and limited budgets can make even the best marketers fall behind in their approach. For any marketing campaign to be effective, it has to be engaging and innovative. So, if you are still using old ideas and easy options, it may not get you very far. By outsourcing, you place your marketing dollars in the hands of experts who specialize in new technology, keeping up with top trends and getting a return on your investment.
If you’re having a difficult time managing your marketing tasks and/or growing your revenue, consider reaching out to marketing specialists at IMPACT Digital Marketing and explore which campaign techniques and strategies can transform your marketing efforts into proven results.
Why Companies Should Invest in SEO
Increased search engine visibility, higher-quality traffic, and improved ROI, are just a few of the numerous benefits of investing in SEO for your business.
What is SEO?
SEO, search engine optimization, is the process of optimizing a website to rank higher on a Google search with the goal of increasing web traffic levels and obtaining higher quality leads.
Why Should Businesses Care About SEO?
SEO can help get your company noticed, improve visibility, and increase leads and credibility.
Some of the primary reasons your company should consider investing in SEO:
1. Increased Visibility in Search Engines
One of the main benefits of investing in SEO is increased visibility in search engines. When your website is optimized for search engines, it ranks higher in search engine results pages (SERPs), meaning that your brand will be more visible to potential customers. This increased visibility can lead to more web traffic and ultimately, more sales and conversions.
2. Higher-Quality Traffic
Another benefit of investing in SEO is that it can help you to attract higher-quality traffic. This is because when your website ranks higher in search engine results pages, it is more likely to be clicked on by users who are actually interested in your products or services. This means that they are more likely to convert into customers, resulting in a higher ROI for your business.
3. Improved ROI
Investing in SEO can lead to an improved ROI for your business because, as mentioned above, it helps to attract higher-quality traffic which is more likely to convert into customers. In addition, SEO can help to reduce advertising costs for your business by making your website more visible in organic (non-paid) search results.
4. Enhanced User Experience
Investing in SEO for your company can help enhance the user experience on your website. This is because when your website is optimized for search engines, it will be easier for users to navigate and find the information they are looking for. This can lead to higher levels of engagement and satisfaction, which can in turn lead to more sales and conversions.
5. Greater Social Shares
Investing in SEO can also lead to greater social shares because when your website ranks higher on search engine results pages, it is more likely to be shared by users on social media. This increased exposure can lead to more traffic and ultimately, more sales and conversions.
6. Credibility
SEO will help to improve the credibility of your website. When your website ranks higher in search engine results pages, it will be seen as more authentic and trustworthy by potential customers, potentially leading to more sales and conversions, as users will be more likely to purchase from a website that they perceive as being credible.
7. Competitive Advantage
SEO can also give you a competitive advantage over your competitors. As mentioned above, this investment helps to increase your visibility in search engine results pages, meaning your brand will be more visible to potential customers than your competitors, giving you an edge in the market.
8. Long-Term Results
An important reason to invest in SEO is that it can provide long-term results. Unlike other marketing channels such as paid advertising, which only provide short-term results, once your website is optimized for search engines, it will continue to rank high in SERPs and attract organic traffic, even after the investment ceases, allowing your business to continue to reap the benefits of SEO for years to come.
9. Cost-Effective
SEO is a cost-effective way to market your business because it can help you achieve long-term results at a relatively low cost, helping you to reduce your advertising costs by making your website more visible in organic (non-paid) search results.
10. Increased Visibility
Another benefit of investing in SEO is increased visibility. When your website is optimized for search engines, it will rank higher in search engine results pages (SERPs). Majority of users will not leave page one of results when searching on their preferred engine, to reach them, your business needs to land among the other contenders found here.
11. SEO is the Best Way to Understand the Voice of the Consumer
SEO allows business owners to better understand what consumers are looking for. Through analyzing search engine data, you’re able to see the most popular search terms that consumers are using to find products or services like yours. This understanding can help you tweak your marketing strategy so that it’s more in line with consumer wants and needs.
Conclusion
SEO is an important and cost effective component of any digital marketing strategy and should be included in your budget. If you’re not sure where to start, contact IMPACT Digital Marketing to help you to create an effective SEO strategy for your business.
Important Things You Need To Know About Local SEO In 2022
What is local SEO?
Local SEO is the process of optimizing your online presence to attract more business from relevant local searches. It’s a critical part of any small business’ marketing strategy.
How Important is local SEO?
Local SEO is extremely important for small businesses. It allows you to compete with larger businesses by making your website more visible in relevant local searches.
The landscape of local SEO is constantly changing, and when you’re not doing it everyday, it can be tough to keep up with the latest trends and best practices. But if you want your business to be visible in search engines and attract new customers, it’s important to stay on top of the latest local SEO trends to ensure your website continues to rank.
Here are some important things you need to know about local SEO in 2022.
Ranking factors that matter to local SEO
There are many ranking factors that matter when it comes to local SEO, but some of the most important ones include NAP consistency, mobile-friendliness, local reviews, and local content.
If you want your business to be visible in search engines and attract new customers, it’s important to continue to optimize in these areas.
Importance of NAP Consistency
NAP stands for name, address, and phone number, and it’s one of the most important aspects of local SEO. Your NAP information needs to be consistent across all your online listings (such as your website, Google My Business listing, and directory listings), as well as any offline listings (such as in newspapers or on business cards).
If your NAP information is inconsistent, it will confuse search engines and potential customers, and it can hurt your ranking in search results. So if you’ve recently changed your business name, address, or phone number, make sure to update your listings everywhere.
Importance of Mobile-Friendliness
Mobile-friendliness is another important ranking factor for local SEO. With more and more people using mobile devices to search the web, it’s important to make sure your website is optimized for mobile.
If your website isn’t mobile-friendly, it will be difficult for potential customers to find and use your site, and it will hurt your ranking in search results.
To make sure your website is mobile-friendly, you can use Google’s Mobile-Friendly Test tool. Just enter your website’s URL and Google will tell you if your site is mobile-friendly or not.
Importance of Local Reviews
Local reviews are another important ranking factor for local SEO. Google and other search engines use reviews to help determine the relevance and authority of your business.
If you have positive reviews from customers, it will improve your ranking in search results and make it more likely that potential customers will choose your business over a competitor with less reviews.
To get started with reviews, you can create a Google My Business listing and encourage your customers to leave reviews. You can also actively manage your online reputation by responding to both positive and negative reviews.
Importance of Local Content
Local content is also important for local SEO. This includes things like blog posts, articles, videos, and images that are relevant to your business and your local area.
Creating local content can help you attract new customers and improve your ranking in search results. Plus, it’s a great way to connect with your community and build brand awareness.
To get started with local content, you can start by creating and contributing to your blog regularly. Be sure to write about topics that are relevant to your business and your local area. You can also create videos and images that showcase your products or services, or that provide helpful information for potential customers.
The Rise of Voice Search
Voice search is one of the hottest topics in SEO, and it’s only going to become more important in the coming years. With the popularity of digital assistants like Siri, Alexa, and Google Home, more and more people are using voice search to find businesses and local information.
To optimize your website for voice search, make sure your NAP information is up-to-date and easy to find. You should also focus on creating short, concise content that includes natural language keywords and phrases.
What are some common mistakes businesses make with their local SEO?
There are a few common mistakes businesses make when it comes to their local SEO, such as not claiming their Google My Business listing, not having NAP consistency, and not having enough local reviews.
If you want to avoid these common mistakes and improve your local SEO, be sure to claim your Google My Business listing, ensure NAP consistency, and encourage customers to leave local reviews.
What are some things you can do to improve your local SEO?
There are a few things you can do to improve your local SEO, such as claiming your Google My Business listing, optimizing your website for mobile, and adding local content to your website.
By taking these steps, you can make sure your business is visible in relevant search engine results and attract new customers.
Conclusion
Local SEO is a complex and ever-changing field, but there are a few key things you need to know to be successful. For more information, visit Impact Digital Marketing.
By following these tips, you can make sure your business is visible in search engines and attract new customers in 2022.