Customer Experience Marketing: 5 Strategies To Drive Conversions And Sales
If you’re looking for ways to improve your customer experience and drive more conversions and sales, you’re in the right place.
Implementing the 5 powerful tactics introduced here will help you create a more engaging and beneficial experience for your customers, and in turn, convert into more business for you. Let’s get started!
1. Post Quality Content
One of the most effective strategies to catch clients’ attention is to produce high-quality content to which they can personally relate. Create engaging and educational material, such as blogs, social media posts, ebooks, and so on, all of which can perform double duty as digital pathways to your products or services.
The more material you publish on your website, the easier it will be for search engines to locate your site. When your potential clients are looking for answers, they’ll be able to go to your website rather than your competitors’. To have a high ranking on the Google search page, you also need to invest in SEO tactics for your website.
2. Create a Strong Call To Action (CTA)
After your website visitors scroll through your page, what should they do next? Generally, a call to action, or CTA, is the following step that a company’s marketing team wants website’s visitors to take. First-time visitors wouldn’t immediately know what to do with the information you give them, so it’s crucial to include strong CTA words or phrases on your site.
3. Add a Live Chat Feature
Live chat is an engaging feature that allows your audience to connect in real time with your team. As hard as you may try to create a comprehensive website, complete with a FAQ section, there’s always the possibility of questions regarding your products or services. An astounding majority of users exit websites because they have questions or concerns that the page does not have an answer to.
The ability to instantly address inquiries adds another opportunity for these visitors to convert into customers, improving conversions and sales.
4. Include Testimonials and Reviews
According to business review website Trustpilot, 89% of worldwide customers consider online reviews as part of their online purchasing process. Also, among the top three purchase triggers for 49% of global consumers are favorable evaluations.
These prospective buyers want to know that your brand is trustworthy and dependable. With testimonials and reviews on your website, customers see how your products and services rank in the eyes of other customers.
You might invite some of your satisfied clients to provide feedback and display it prominently on your website to promote conversions. The more positive feedback you receive from your clients, the more probable it is that you’ll gain the confidence of future consumers.
Ideally, you should add at least the name of your happy client (with their permission, of course) to increase trust.
5. Expand Your Internet Presence
Recognized as one of the most reliable online marketing blogs, Backlinko estimates that there are around 4.48 billion social media members globally, and it would be to your loss not to use this to your brand’s benefit.
By creating several social media profiles for your company, you’ve already taken the first step toward increasing awareness and driving conversions and sales. Customers can also interact with your staff and voice their issues.
Your company’s social media presence helps to win the trust and confidence of potential clients. Gathering as many likes and followers as possible lets other social media users see that your company is well-known and trustworthy.
There are several ways to increase conversions and sales and diligently monitoring, studying, assessing, and applying the data as it applies to your brand increases the likelihood your company will most likely grow and prosper. Do you need help formulating a customized marketing strategy for your business? Get started with IMPACT Digital Marketing today!