Digital Marketing Trends to Look Out for in 2023
Digital marketing continuously evolves as industry leaders find new, more successful techniques for getting their brands in front of future customers. Developing technology, social consciousness, and consumer preferences also change over time, which can shift the ways you might approach increasing your company’s visibility and traffic online. Digital marketing can be a constantly progressing landscape, void of landmarks unless you know where to look.
Rapid or sudden societal changes can leave digital marketers scrambling to keep up with the latest and greatest advertising practices. Yesterday’s techniques can leave you behind when trying to utilize them today. Staying current is vital to marketing success.
A limited window of opportunity exists for you to appeal to today’s busy and oversaturated consumers. Learn how to make the best use of your marketing campaign to gain your clients’ attention with 2023’s digital marketing trends to watch.
1. The Return of In-Person Events
Attendance at in-person events dipped for very obvious reasons over the last few years. As cautions relax and worries recede, many customers are eager to return to in-person events that draw them into an exciting experience. These real-world events can lead to higher digital engagement for your business.
Customers and potential clients are likely to engage with your online content when it contains details about your in-person events. Teasers, promotions, and other online attractions can also increase engagement. Combining your online and offline presence can lead to a net gain in both!
2. A Brighter Spotlight on Customer Experience
Consumers have come to better appreciate a personable yet professional experience with those providing them goods and services. While affordability, availability, and quality remain high priorities, the actual experience of buying items or requesting services continues to rise in importance. People are looking for the whole package when it comes to their transactions. Today’s consumers want quality items, honest workers, fair trade, less waste, clean ingredients and customer service that leaves them feeling seen, heard, appreciated and valued; an experience that keeps them returning.
Digital marketing can both enhance your customer’s experience and remove any roadblocks in the way of what they’re looking for. Creating engagement and interactivity while ensuring a smooth customer experience, free of obstacles, where your customer receives precisely what they’ve paid for is a great way to keep them returning.
3. Live Streaming, Short Video, and Podcasts
Next-level engagement and inclusive interactivity also extends to offering both existing clients and potential new customers a window into your business and expertise. This means using interesting, bite-sized media that can capture attention and leave a good impression. Live streams, short videos, and podcasts are terrific ways to get noticed.
The key to success with these forms of media is relatability. Customers are less likely to pay attention to videos or streams that seem too clinical and/or professional. Genuine clips and approachable content are the stars of the hour here.
4. Engagement Through Gamification
Because interactivity has become a watchword in 2023’s digital marketing trends, gamification has come back as an effective means to capture and keep customer attention. While large corporations have employed this method for some time (such as the famous McDonald’s Monopoly game), smaller companies can also get in on the action. A few simple yet strategic games can create fun ways to win customer attention.
Consider elements like a spinning wheel to win discounts, scavenger hunts across your social media accounts, or easy and interactive ways to keep your customers engaged. Gamification is an entertaining and effective way to promote products and services.
Staying informed about current trends and the most effective digital marketing strategies isn’t easy and can eat up valuable time you could be spending on other pressing matters. Make an IMPACT with Digital Marketing that’s handled for you. The trained and equipped digital marketing team at IMPACT is ready to put in the hard work of staying on top of marketing trends, crafting and executing complimentary campaigns and tracking/translating the results for you! Get started today!