Increasing Website Traffic with SEO Strategies
SEO can help boost website traffic. When done right, it can boost business organically. To increase website traffic with SEO, there are many recommended practices to apply to make your SEO strategy more successful. Here are three effective SEO strategies you can start with to improve organic traffic and rank higher on search engines upon implementation.
Competition and Audience
A successful SEO strategy starts foundationally with the best quality content to serve your intended target audience. It’s a good idea to look at what your competition is doing in this space to see what resonates with your potential customers.
An effective way to reach more prospects is by integrating your website with tools like Google Search Console and Google Analytics. These tools will help you collect information about:
- Browsers your audiences are using to access your website
- Devices they use to view content
- Platforms where prospects discover your business
By collecting this data, you will be able to identify the areas for improvement and introduce strategic changes to improve user experience and strengthen SEO.
Manage Internal Links
Internal links help distribute page authority throughout the website. They basically connect different pages of your website and aid for easier navigation. There are several advantages of internal link building, which helps build connections between web pages, improve page usability, user experience, and rankings.
To ace your internal linking game, you can start by:
Developing Content
Since internal links will take users to different pages, it is important to ensure those pages have relevant, helpful content. This way, you can continue capturing their attention and in doing so, encourage them to take action.
Using Anchor Text
You’ll want to add anchor text to link your site to a source, whether it’s a PDF, URL, or another type of media file. It is ideal to keep anchor text at a minimum, and keep page relevance in mind.
Supporting Content To Highlight Topical Expertise
Supporting content, on its own, may not be as effective in driving thousands of leads from organic search. However, it can aid your main pages to rank higher and obtain good traffic if promoted properly.
In fact, publishing content pieces around subtopics or new trends is just as important as writing opinion pieces that can gain traffic on social channels. Supporting content is an element that adds depth to your site and demonstrates to your audience that you are an expert in your field.
If you don’t already have SEO strategies in place and would like to increase your website traffic with the above strategies, IMPACT Digital Marketing can help. Contact us today!
